Martech/Data Sr Manager

Serbiasenior

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Quick Summary

Overview

At NOVACARD, we’re redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico, designed to simplify personal finances and give users complete control — all from a mobile app.

Key Responsibilities

Translate marketing needs into technical requirements in collaboration with Product, Data, and Tech teams. Design and maintain a robust digital tracking ecosystem (events, taxonomies, attribution).

Technical Tools

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About the Role

~1 min read

We are looking for a Senior Manager, Marketing Technology & Data (Martech/Data Sr Manager) to lead the integration between Marketing, Data, and Technology functions, enabling scalable growth through data-driven marketing strategies. This highly strategic role acts as the bridge between Marketing, Product, Technology, and Finance — ensuring that initiatives are technically precise, analytically grounded, and aligned with business objectives.

You will be responsible for defining the marketing data strategy, maintaining and optimizing our Martech stack, and ensuring reliable measurement across all channels. The ideal candidate is both analytical and hands-on, passionate about connecting data, technology, and marketing to drive tangible business outcomes.

Responsibilities

~1 min read

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Translate marketing needs into technical requirements in collaboration with Product, Data, and Tech teams.
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Design and maintain a robust digital tracking ecosystem (events, taxonomies, attribution).
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Audit and optimize Martech & Data stacks, ensuring scalability and automation.
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Define KPIs, cohorts, attribution models, and a unified marketing measurement framework.
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Guarantee data accuracy and consistency across funnels and decision-making points.
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Build and lead a specialized Marketing Data team to strengthen analytical capabilities.
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Collaborate with key stakeholders to enhance marketing efficiency and ROI.