Director, Integrated Marketing (Contract)

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

Nutrafol is seeking a seasoned integrated marketing operator to join our Brand Marketing team as Director, Integrated Marketing Operations on a fixed-term contract through the end of January 2027, reporting to the SVP, Brand Marketing.

This role will provide maternity-leave coverage for our Senior Director of Brand Marketing, helping maintain continuity across key cross-functional marketing initiatives while creating additional capacity for the broader team. The contractor will serve as a central point of coordination across brand, growth, creative, lifecycle/CRM, product, and retail, ensuring priority work remains integrated, on track, and clearly communicated.

The engagement will have two primary areas of focus. First, this person will strengthen day-to-day marketing operations by improving and operational process efficiencies that improve visibility, simplify collaboration, and reduce coordination overhead. Second, they will take ownership of one to two larger, high-priority projects to support team bandwidth during the leave period.

This is a hands-on orchestration role for someone who can quickly understand a complex organization, establish trust across teams, and bring structure to fast-moving work. The ideal candidate is a calm, systems-minded operator who can balance immediate execution with thoughtful improvements that leave the team working more effectively.

• →Provide maternity-leave coverage for the Senior Director of Brand Marketing’s cross-functional orchestration responsibilities, ensuring continuity across priority initiatives and team workflows.
• →Own and maintain the integrated marketing calendar, mapping key milestones and dependencies across campaigns, product innovation launches, and always-on programs.
• →Lead 1-2 larger, high-priority projects that create meaningful capacity for the team and advance key marketing objectives during the contract period.
• →Run core marketing operating rhythms including our weekly GTM meeting, providing clear visibility into progress, risks, dependencies, and decisions.
• →Identify opportunities to improve process efficiency across briefs, handoffs, approvals, status reporting, and go-to-market workflows.
• →Implement lightweight, practical improvements to tools and ways of working that reduce administrative burden and help teams move more quickly.
• →Serve as a connector across brand, growth, creative, lifecycle/CRM, product, and retail, helping teams stay aligned and ensuring efforts are mutually reinforcing.
• →Provide leadership with a reliable, concise view of what is shipping, when it is shipping, and where support or decisions are needed.
• →Document key processes and recommendations to support a seamless transition when the Senior Director of Brand Marketing returns from leave.

• 8+ years of experience in integrated marketing, marketing operations, campaign or program management, or go-to-market orchestration, ideally within a fast-paced consumer, DTC, or wellness brand.
• Proven experience stepping into an established organization or interim leadership role and quickly creating clarity, continuity, and momentum.
• A strong track record of orchestrating complex, multi-channel campaigns and product launches across multiple stakeholders and functions.
• Experience leading high-priority cross-functional projects from definition through execution.
• Exceptional program and project management skills, with strong systems thinking and fluency in tools such as Asana, Monday.com, Wrike, or similar platforms.
• Demonstrated ability to identify process inefficiencies and introduce practical, lightweight solutions without over-engineering.
• Outstanding stakeholder management and executive communication skills, with the ability to influence and drive alignment without direct authority.
• A calm, organized, and highly adaptable operating style, with the ability to prioritize effectively in a fast-moving and sometimes ambiguous environment.
• Comfort leveraging AI tools, such as Claude, Copilot, or similar platforms, to improve coordination, reporting, documentation, and workflow efficiency.

• Prior experience in DTC, health & wellness, or beauty/wellness affiliate programs