Senior Director of Growth (Flo Pilates)

Nysonian is a 9-figure consumer products company built around two brands: NOBL and Flo Pilates. We grew revenue 8x in 2025 and are building the next phase of the US-based business across physical products, software, and subscription experiences.

NOBL is a functional travel brand built around a simple idea: travel products should solve real problems, not just look better. Every feature is designed to eliminate friction from the travel experience — from seamless organization and easy access, to tracking, connectivity, and protection.

Flo Pilates brings studio-quality Pilates into the home through connected fitness hardware, content, and subscription experiences.

Across both brands, we're building product ecosystems that deepen the customer relationship beyond the initial purchase and create recurring value over time. We're looking for builders who want autonomy, speed, and the ability to shape products at scale.

Nysonian is hiring a Senior Director of Growth to scale Flo Pilates across three connected verticals: top-of-funnel performance creative, high-converting landing pages, and full-funnel growth strategy. You are Flo's growth architect and operating lead — accountable for TOF creative that scales, improving new customer acquisition cost, and building repeatable landing-page winners.

This is a 50% personal-execution, 50% leadership role. You directly manage Flo's creative strategist and video editor pod and lead the growth agenda across paid media, retention, ecommerce, analytics, design, development, and product. You are not Flo's day-to-day media buyer, email operator, video producer, or web developer — but you must be able to step directly into creative strategy, direct-response copy, landing pages, Meta analysis, customer research, offers, and funnel architecture whenever the result requires it. This role reports directly to the Co-CEO.

Full-funnel growth strategy

• Architect Flo's complete customer journey from first ad impression through landing page, purchase, onboarding, app activation, subscription, and repeat purchase — and stay accountable for the connected result regardless of which team executes.
• Turn growth targets into a prioritized testing roadmap across creative, landing pages, offers, acquisition, and lifecycle; identify the highest-leverage constraint and drive its removal to completion.
• Own Flo's offer strategy across pricing, bundles, promotions, guarantees, bonuses, upsells, and cross-sells.

Performance creative (TOF)

• Own Flo's top-of-funnel performance creative — strategy, testing velocity, quality, and ability to scale, with video as the primary format.
• Direct the creative strategist and video editor pod on angles, hooks, scripts, and iteration; personally write briefs, hooks, scripts, and copy when it improves quality or speed.
• Tie every concept to a customer segment, awareness level, objection, offer, and funnel stage, and be able to explain why concepts won or lost. Integrate paid influencer and whitelisted creator content into the acquisition system.

Meta and paid acquisition

• Set paid acquisition strategy and direct Flo's media buyer on testing priorities, spend, and scaling decisions, maintaining expert command of the Meta account without being its day-to-day operator.
• Open Meta daily; diagnose whether performance shifts come from media buying, creative, positioning, offers, pricing, landing pages, conversion, retention, or measurement.
• Fold Google, YouTube, TikTok, and other channels into the broader growth strategy as they earn their place.

Landing pages, offers, and CRO

• Build a repeatable system for producing landing-page winners; personally write and architect copy, wireframes, advertorials, quizzes, product pages, and checkout/upsell flows, then build through design and development.
• Own the CRO roadmap and testing cadence, using analytics, heatmaps, session recordings, reviews, surveys, and customer research to find friction and prove what works.
• Ensure message match from the ad or creator all the way through landing page, checkout, onboarding, email, app, and subscription.

Customer insight and data

• Maintain a daily and weekly performance view by creative, campaign, landing page, offer, audience, and cohort, plus a reliable growth scorecard of what's working, why it's changing, and what's next.
• Mine surveys, interviews, reviews, support tickets, returns, and cohort data for customer wants, objections, motivations, and language — and translate them directly into creative, copy, offers, and landing pages.

App, subscription, and post-purchase

• Partner with retention and product leadership to improve app activation, trial and subscription conversion, engagement, churn, and customer value, directing functional owners without operating routine retention campaigns.
• Use post-purchase and cohort insight to sharpen targeting, creative, and offers, and to find new value through subscriptions, accessories, content, and cross-sells.

• Proven record of materially scaling a DTC business while personally influencing performance creative, acquisition, landing pages, offers, and full-funnel growth. DTC experience is required.
• Expert-level Meta knowledge — able to audit the account, diagnose it, and direct experienced media buyers, even if not the current day-to-day buyer.
• Exceptional performance creative judgment and direct-response copywriting, with evidence of concepts, scripts, or ads that reached meaningful scale.
• Practical experience building high-converting landing pages, advertorials, offers, upsells, and funnels.
• Deep understanding of customer research, ecommerce and Shopify, CRO, subscriptions, lifecycle marketing, app growth, retention, and customer economics.
• Strong analytical judgment and a habit of working directly with data rather than waiting for a finished report.
• AI-forward working habits — using tools like Claude or ChatGPT daily to improve customer research, data analysis, creative velocity, copy quality, and testing speed, with strong quality control over AI-assisted work.
• Experience leading specialists and driving work through paid media, retention, ecommerce, analytics, design, development, and product owners.
• Experience at or beyond $50M in annual revenue is valuable but not required. Title, product category, and industry are not deciding factors — quality of work, depth of ownership, and measurable growth evidence matter more.

• You want a pure strategy or advisory seat — this is 50% personal execution, and you'll write copy, architect landing pages, and audit Meta yourself.
• You can only operate through other people and can't step directly into creative, copy, landing pages, or account analysis when the result requires it.
• You've run one lever well (media buying or creative alone) but can't connect the full funnel from ad through subscription.
• You need a mature growth machine, established systems, or a finished report before you can act.

Culture

• We're founder-led and operate with speed, direct communication, and clear accountability
• We invest in tools and management practices that help colleagues do their best work
• Our products are used by customers globally
• AI is intentionally embedded in how we work, create, and scale
• Senior leaders are expected to create structure, make decisions, and stay close to execution

Growth & Development

• Competitive pay and meaningful opportunities for performance-based advancement
• Ownership of strategy, systems, execution, and team buildout within your function
• Opportunity to build and scale a meaningful part of the business across two consumer brands
• Scope and compensation growth tied to performance, role expansion, and measurable business impact

Benefits

• Comprehensive Health, Dental, and Vision Insurance options for you and your family
• 100% Paid for Life and Disability Insurance
• Paid Time Off
• Nine (9) paid holidays per year
• Complimentary NOBL & Flo Pilates products
• Remote-first — core operating hours are 9-5 EST

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, sex, religion, gender, marital status, national origin, genetics, disability, age, veteran status or other characteristics.