Octoenergy28d ago

Digital Marketing Manager - Octopus Energy Business

London (gb)Full-timemid

MarketingOtherMarketing Manager

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Quick Summary

Overview

At Octopus Energy for Business, we’re redefining the energy market for UK businesses. We already support over 120,000 customers — but we’re only just getting started.

Technical Tools

MarketingOtherMarketing Manager

Own the end-to-end performance of our paid digital channels — primarily Google Ads and Meta

Plan, build and optimise campaigns yourself — from keyword strategy and audience targeting through to ad creation and budget allocation

Continuously test and learn, run structured experiments across creative, copy, landing pages and bidding strategies to improve performance

Analyse campaign performance daily and translate data into clear actions that improve conversion rate, CPA and ROI

Write high-performing ad copy tailored to SME audiences — clear, compelling and grounded in real customer value

Work closely with web and product teams to improve landing pages and on-site journeys to maximise conversion

Develop and refine audience strategies — from intent-based search to lookalike and retargeting audiences

Manage and optimise budgets to drive efficient, scalable growth while maintaining strong cost control

Identify new growth opportunities across channels, formats and platforms (e.g. new campaign types, betas, or emerging channels)

Collaborate with brand, content and partnerships teams to ensure campaigns are aligned and consistent across channels

Bring ideas: challenge what we’re doing today and suggest smarter, simpler or more effective ways to grow

We rarely use agencies for anything. We’re a fabulous team of in-house designers, UX, copywriters and front-end developers. We do our own media buying. You could say, in fact, that we’re half agency, but we’re your most favourite client ever, the one you secretly yearned to work at.

We’re looking for someone who knows digital, but really understands people. You’re comfortable with the numbers, but you think in behaviours. You’ll have the autonomy to get things live quickly, test, learn and improve — working closely with a creative team that moves at pace.

You like shipping, not polishing. You’re motivated by building something meaningful, not just managing it.

And finally, being honest and transparent, we find that people from traditional corporate businesses can struggle in this environment of creativity and rapidly changing priorities. We do hire people from these backgrounds - please don’t let that stop you from applying - but successful candidates understand the criticisms of old traditional business models and are eager to try something evidently more impactful.