Research & Insights Analyst

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

• →Analyse social and digital data through a set of tools (Social Listening tools like Synthesio, Competitive Analysis tools like RivalIQ, Audience Analysis tools like Profiler or Global Web Index, Trends and Search Analysis tools like SEMrush or Social Lab Proprietary Tools, etc.) based on a client briefing. Develop custom approaches leveraging available data sets and technologies to deliver on actionable insights to inform strategic recommendations.
• →Support planners in developing data-validated strategies bringing data richness to what consumers, communities or creators are ‘saying’, ‘sharing’ and ‘searching’ online.
• →Design insightful reports and audits with strategic recommendations.
• →Deliver high-quality service to local and international clients.
• →Collaborate with WPP and external data providers.
• →Participate in the creation of new, commercially viable data products.
• →Client facing for the presentation of intelligence work.

• 2 to 6 years of experience in Social/Digital/Search Data Analytics, Insights and Digital/Social Strategy (seniority level to be determined based on your background and experience).
• Strong research and analytical skills - understand how to apply qualitative and quantitative learnings and turn them into actionable insights
• Comfortable using social and digital monitoring technologies such as Synthesio, Brandwatch, Meltwater, SEMrush, etc.
• Expert in the understanding of social media and established understanding of the wider digital communication landscape.
• Ability to work effectively, proactively and seamlessly amongst an integrated agency team.
• Eye for innovation and the next emerging platform or partner.

• Always-on social listening analysis and insights generation.
• Cultural tracking (including trends) and insights generation for always-on and campaign use.
• A strong understanding of today’s social media landscape and internet culture (Social 3.0, culture-first, community and creators led, audience-first) and new channels’ codes.
• A strong understanding of Social media performance metrics/KPIs for both organic and paid media.
• Strong reporting and visualisation skills

• Dashboarding, data collection and data visualisation experience.
• Sprinklr expertise.
• Knowledge of customer research is a plus.