Customer First GEO Content Specialist

• →Content Optimization:
• →Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.
• →Develop and refine content blocks to be machine-parsable and aligned with semantic density and emerging AI answer formats.
• →Understand how content must be structured (schema.org and JSON-LD) for LLM visibility and apply best practices while adhering to brand and quality standards.
• →Identify opportunities by reviewing GEO prompt data, analyzing competitors, and thinking creatively about content needs for the business.
  
  
• →GEO Knowledge & Application:
• →Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
• →Apply concepts such as vector embeddings, RAG, grounding, chunks, passages, and citations in daily content work.
• →Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.
  
  
• →Data & Workflow:
• →Utilize a data-driven approach to execute content tasks and identify content performance trends.
• →Collaborate with Customer First teams to ensure optimized content is published effectively.
• →Manage assigned content tasks effectively, meeting deadlines and quality standards.
• →Leverage AI in content analysis, editing and production workstreams to improve efficiency and output
• →Track and analyze SEO and GEO key performance metrics for Customer First subdomains, providing insights and recommendations to stakeholders for optimization.

• 2+ years of professional experience in SEO, and content strategy, with a focus on content optimization and/or content development.
• Understands how content is rewarded in both LLMs and modern-day search ranking algorithms (this position is not about traditional SEO keyword optimization).
• Familiarity with current GEO concepts and the role of LLMs in search.
• Working knowledge of SEO/AI Search platforms such as SEMRush, BrightEdge, Ahrefs, Profound, and Google Search Console.
• Proficiency in data analysis and insights gathering for content output and performance tracking.
• Strong communication skills, with the ability to articulate content requirements and results clearly.
• Experience using HTML, Salesforce Experience Builder,  or similar enterprise-level systems.
• Background in the post-Sales roles and Identity and Access Management (IAM), B2B marketing, SAAS, or the cybersecurity domain is preferred, but not required.
  
  

#LI-Hybrid
#LI-MM1
P25423

• Supporting Your Well-Being 
• Driving Social Impact 
• Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.