Okx~1mo ago

General Manager, Web3

Hong Kong·Hong Kong Sarmid

OtherExecutiveChief Executive Officer

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Quick Summary

Requirements Summary

5–10+ years of experience in market expansion roles, ideally in crypto/DeFi/CeFi, high-growth fintech or traditional finance working with high-volume tradings and professional trading desks; experiences with markets such as US, Korea, Southeast…

Technical Tools

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At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About the Role

~1 min read

We're looking for a seasoned GM to lead the next phase of expansion for our Web3 tools and aggregators. You'll own the full growth mandate, from ecosystem partnerships to acquisition and community-driven growth. This is a senior, cross-functional leadership role for someone who can think in systems, move fast, and execute at every layer of the funnel.

Define and execute a holistic growth strategy to meaningfully expand the user base of OKX Web3 products, with a clear focus on outcompeting key rivals in key markets outside of Hong Kong
Identify and prioritize growth levers across the Web3 ecosystem in multi-facted ways, with references to competitors' products, distribution strategy, and community
Set OKRs, own the growth P&L, and report directly to senior leadership
Work closely with legal, compliance, and risk teams in designing business expansion plans (e.g. partnerships and regional campaigns) with compliance boundaries in mind across key markets outside of Hong Kong

Build strategic partnerships and relationships with key players in the ecosystem including crypto influencers, and community leaders across global markets (CT, Telegram, Discord, regional communities), market makers, and liquidity providers
Identify and onboard key Web3 partners ahead of competitors with exclusive collaboration opportunities, building a network of ambassadors and global growth leads
Design and run community-driven campaigns, trading competitions, and referral programs that convert engagement into sustained volume
Work closely with product and engineering teams to translate market insights into structural advantages

Collaborate with Product and Engineering teams to align growth initiatives with platform capabilities
Lead and develop an existing team, raising the bar on execution quality and output velocity
Synthesize market intelligence to inform product roadmap and competitive positioning
Define team OKRs and performance benchmarks tied directly to metrics of user activities

5–10+ years of experience in market expansion roles, ideally in crypto/DeFi/CeFi, high-growth fintech or traditional finance working with high-volume tradings and professional trading desks; experiences with markets such as US, Korea, Southeast Asia, Middle East, are preferred
Deep understanding of DEX/DeFi mechanics: AMMs, order books, liquidity pools, token incentives, on-chain trading behaviorStrong existing networks within the crypto trading and community ecosystem — you can make calls that others can't
Experienced in building and developing strategic partnerships with key ecosystem players including on-chain power users and institutional players
Demonstrated ability to lead both B2B and B2C growth tracks simultaneously, balancing institutional partnership development with community-driven retail acquisition
Experience structuring incentive programs and measuring their ROI against Business impact
Familiar with compliance considerations across multiple jurisdictions and ability to coordinate with cross-functional teams in product design
Data-driven and analytically rigorous: fluent in growth metrics, funnel analytics, and on-chain data interpretation; able to independently query and analyze on-chain data (Dune, Nansen, Token Terminal, etc.) to drive growth decisions — this is a hard requirement, not a nice-to-have
Fluent in both English and Chinese (Mandarin); able to operate effectively across English-speaking and Chinese-speaking markets and communities
Excellent communicator, able to negotiate with sophisticated counterparties and energize communities equally well
Comfortable being both a strategic thinker and a hands-on operator; you don't wait for a team to execute

Nice to Have

~1 min read

Prior experience at a top-tier Web3 platforms, CEX, or DeFi protocol
Existing relationships with key players in the ecosystem including on-chain power users and institutional parnters
Experience running multi-region coverage
Familiarity with competing Web3 products

What We Offer

~1 min read

✓Competitive total compensation package

✓L&D programs and Education subsidy for employees' growth and development

✓Various team building programs and company events

✓Wellness and meal allowances

✓Comprehensive healthcare schemes for employees and dependants

✓More that we love to tell you along the process!

Location & Eligibility

Where is the job

Hong Kong Sar, Hong Kong

On-site at the office

Who can apply

Listed under

Hong Kong

Listing Details

First seen: March 26, 2026
Last seen: May 12, 2026

Posting Health

Days active: 46
Repost count: 0
Trust Level: 31%
Scored at: May 12, 2026

Signal breakdown

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Apply for this position

Okx

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OKX is a global cryptocurrency exchange and Web3 technology company, offering trading, wallet services, and access to decentralized finance. Founded in 2017, it serves millions of users in over 100 countries.

Employees

5k+

Founded

2017

Domain

Jobs

External application · ~5 min on Okx's site

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