Growth Strategy Lead

United States·Chicagolead

OtherGrowth StrategyStrategy Lead

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Quick Summary

Key Responsibilities

Lifecycle & CRM Growth Own the end-to-end CRM and email growth strategy for enrollment programs across the portfolio — lead nurture, application, enrollment,

Technical Tools

OtherGrowth StrategyStrategy Lead

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

This is an opportunity to join OLIVER's dedicated in-house studio, embedded with a leading healthcare education institution, as Growth Strategy Lead — the growth intelligence function for a fully integrated creative production studio serving a large enrolled population across a broad, multi-brand portfolio of students, professionals, and enterprise audiences in the healthcare education sector.

The constraint on the next phase of growth is not a lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible growth foundation, turning audience insight, funnel performance, and market intelligence into clear direction for creative and CRM execution.

You will own the end-to-end growth strategy for the email and CRM program — the studio’s most commercially critical workstream — while providing growth direction and optimization across paid, social, owned, and emerging channels. This is supported by a platform architecture where OMG organizes and orchestrates the work, Pencil is where the work gets created and optimized, and Share of Model is how our client stays one step ahead in AI-driven discovery. You will be one of the primary users of all three.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

About the Role

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The Growth Strategy Lead is the growth backbone of the OLIVER studio. Approximately 60% of your focus sits on lifecycle, CRM, and email — owning the strategy, audience architecture, and optimization roadmap for enrollment growth programs. The remaining 40% spans the broader funnel: paid social, organic social, owned content, web, and performance marketing — providing growth direction, experimentation frameworks, and optimization that ensures the studio is always creating the right content for the right audience in the right channel.

You are the person who connects insight to growth. You work closely with the Business Director on client strategy, with CRM Campaign Managers on lifecycle performance, with the Associate Creative Director on content strategy, and with the Data Analyst on measurement. The studio is measured on outcomes such as cost per asset, speed to delivery, and creative effectiveness in market — and your growth direction should be visibly improving the last of these.

Responsibilities

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Requirements

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Req ID: 17803

#LI-director

At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Salary Range

$127,500—$142,500 USD

Our values shape everything we do:

Be Ambitious to succeed 

Be Imaginative to push the boundaries of what’s possible 

Be Inspirational to do groundbreaking work 

Be always learning and listening to understand 

Be Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.