Director, Growth - Olo Network

Own the guest acquisition strategy for the Olo Network, including annual planning, quarterly targets, and channel-level forecasts. Make the case for where to invest, what tradeoffs to make, and how to measure success.

Activate the 40M+ guests already with Olo Accounts as a recurring source of incremental orders for our restaurant brand partners on the Olo Network.

Architect acquisition programs that activate Olo's restaurant brand partners as an acquisition partner: co-marketing, in-store, packaging, email, push, and referrals.

Create a lifecycle program that turns first-time orderers into repeat Olo Network guests, in partnership with Product.

Build a rigorous experimentation roadmap with A/B tests, holdouts, incrementality tests, geo lifts, and marketing mix modeling. 

Define and own the growth dashboards. Be the source of truth on CAC, LTV, payback, cohort behavior, and channel attribution.

6+ years of growth, performance marketing, or consumer growth strategy & operations experience, including 3+ years in a senior IC or player-coach role at a consumer marketplace, app, or two-sided platform.

A track record of scaling consumer acquisition through non-paid channels: partnerships and co-marketing, referral and viral loops, lifecycle and CRM, organic search and content, ASO, PR, and product-led acquisition surfaces.

Deep CRM and lifecycle experience: email, push, in-app, and SMS, plus the segmentation, triggering, and measurement architecture behind them.

Quantitatively rigorous: comfortable in SQL and AI tools, fluent in experiment design, and conversant in blended CAC, LTV, payback, and cohort retention.

Bias to action, comfort with ambiguity, and the hands-on operator mindset required to build something new.