CRM Lead

Job Brief

We are currently looking to hire an enthusiastic & driven CRM Lead to join our team and implement improvements to the CRM processes, propose methods to acquire & retain customers and participate in growth campaigns.

Below are the core responsibilities of CRM Lead:

1. Develop & execute customer relationship management campaigns to increase customer loyalty
2. Prepare a set of universal customer relationship procedures & apply them at every level of the company
3. Analyze customer behavior and measure their impact on business outcomes to update strategies
4. Maintain smooth communication with customers and promptly reply to their queries
5. Respond and resolve customer complaints quickly and efficiently
6. Divide customers into different classes based on common characteristics like demographics or behaviors and personalize the approach effectively
7. Run effective promotional activities to optimize sales growth and customer retention
8. Use existing customer data to gain new leads and potential customers
9. Understand previous customer attitudes to better engage current customers
10. Identify new and more cost-efficient communication channels with customers
11. Identify the most efficient customer interaction approaches & prioritize them accordingly
12. Keep customers updated about the latest collections & special offers in order to increase sales
13. Adopt new trends & strategies to expand the customer base such as upselling and cross-selling
14. Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperation
15. Notify admins and upper management about all the execution plans & required changes
16. Monitor direct competitors of the company and find out how they handle customer relationships

Key Requirements:

• You have a diploma/degree in Sales, Marketing, Business Administration, or a related field.
• You have solid prior experience in a similar role.
• You have experience in SQL data extraction, overseeing and driving campaigns and projects.
• You are analytical, data-driven, and well-versed in Excel.
• You are detail-oriented and thrive in dynamic and fast-paced working environments.
• You possess excellent communication & interpersonal skills.
• You are a strong team player and comfortable working in matrix environments.