Meta Ads Pro — Paid Social Media Buyer

Brazil·BrasíliaRemoteRemotemid

MarketingSocial Media

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Quick Summary

Overview

Join Our Team Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.

Technical Tools

MarketingSocial Media

Join Our Team

Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.

As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.

We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.

About the Role

~2 min read

We are looking for a highly analytical and performance-driven Meta Ads Pro to manage, optimize, and scale paid social advertising campaigns across Meta platforms.

This role is ideal for someone with deep eCommerce experience who understands how to drive profitable growth through campaign execution, creative testing, budget allocation, and performance analysis.

You will play a critical role in improving account performance, identifying growth opportunities, and collaborating closely with creative teams to continuously optimize results.

Build, launch, manage, and optimize Meta advertising campaigns

Manage campaign structure, budgets, pacing, and scaling decisions

Develop and execute testing strategies across creatives, audiences, offers, landing pages, and campaign structures

Monitor and analyze campaign performance across key performance indicators

Identify winning and underperforming creatives based on performance data

Collaborate with creative teams to generate new testing ideas and improve campaign performance

Maintain organized account structures and naming conventions

Provide weekly reporting, insights, and actionable recommendations

Stay current with Meta platform updates, advertising best practices, and evolving performance frameworks

5+ years of hands-on Meta Ads experience

Proven experience managing paid social campaigns for eCommerce brands

Experience working in high-performance, data-driven marketing environments

Strong analytical and reporting skills

Experience managing significant advertising budgets

Excellent attention to detail and campaign organization

Strong English communication skills

Ability to make optimization decisions based on performance data

Deep expertise in Meta Ads Manager

Strong understanding of:

Meta Pixel
Conversion API (CAPI)
Attribution models
Audience segmentation
Experience managing $70,000+ monthly ad spend
Strong understanding of eCommerce metrics, including:
- ROAS
- CPA
- MER
- bCAC
- Contribution Margin
- AOV
- CTR
- CPC
- CPM
- CVR
- Experience scaling eCommerce brands through Meta advertising
- Experience running creative testing programs
- Ability to translate performance data into optimization strategies

Experience with Shopify brands

Experience in:

CPG
Food & Beverage
Outdoor
Lifestyle
Consumer Products
Experience with TikTok Ads
Experience with Google Ads
Familiarity with Andromeda and GEM frameworks
Experience collaborating closely with creative teams

If you enjoy thinking like a business owner, care deeply about great UX, and know how to turn Shopify into a growth engine, we’d love to hear from you. Apply and let’s talk.

Benefits & Perks:

Home office;

Competitive compensation based on experience;

Career plans to allow for extensive growth in the company;

International Projects;

Oowlish English Program (Technical and Conversational);

Oowlish Fitness with Total Pass;

Games and Competitions;

You can also apply here:

Website: https://www.oowlish.com/work-with-us/

LinkedIn: https://www.linkedin.com/company/oowlish/jobs/

Instagram: https://www.instagram.com/oowlishtechnology/