Senior Manager, Lifecycle Marketing

United Statessenior

MarketingManager, Lifecycle Marketing

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Quick Summary

Key Responsibilities

Own Ophelia’s CRM strategy and execution for all top-of-funnel patient and referral communications, across SMS and email Develop segmented, personalized,

Requirements Summary

7+ years of experience in healthcare lifecycle/CRM marketing, ideally in a telehealth, or patient-facing environment; must have b2b experience, as well Strong experience managing SMS,

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MarketingManager, Lifecycle Marketing

Are you looking for a role in a company that's solving one of the greatest challenges of our lifetime? Ophelia helps people end their opioid use and restore their quality of life with respect for their time and dignity. Our mission is to make evidence-based treatments for opioid use disorder (OUD) accessible to everyone... and we're looking to bring more people onto our team to help us achieve it.

Ophelia is a venture-backed, healthcare startup that helps individuals with OUD by providing FDA-approved medication and clinical care through a telehealth platform. Our approach is discreet, convenient, and affordable. We've been successfully operating in 14 states for almost six years and we're excited to continue our growth. We are a team of physicians, scientists, entrepreneurs, researchers and White House advisors, backed by leading technology and healthcare investors working to re-imagine and re-build OUD treatment in America.

About the Role

~1 min read

Own and expand our CRM efforts across patient and referral acquisition. This role will focus on building automated, personalized lifecycle journeys that improve engagement, re-engagement, increase retention, and support growth across our direct-to-consumer (D2C) and referral marketing (B2B) funnels.

You’ll help design and implement SMS and email campaigns that meet patients where they are, whether they’re considering treatment, bridging between appointments, or re-engaging after a break. You’ll also support referral-based marketing by nurturing warm leads (sent to providers, payors, or loved ones) and increasing conversion through thoughtful, behavior-based communication.

Responsibilities

~1 min read

→Own Ophelia’s CRM strategy and execution for all top-of-funnel patient and referral communications, across SMS and email
→Develop segmented, personalized, and behavior-triggered lifecycle journeys that drive conversion, engagement, and re-engagement
→Build automated flows and trigger-based communications across key patient states: new, bridge, stable, at-risk, and returning
→Support warm lead nurturing across referral funnels
→Collaborate with clinical, operations and compliance teams to ensure campaign logic, data fields, and workflows support both business and operational goals
→Conduct A/B tests to improve open rates, click-through rates, and downstream conversion
→Help maintain CRM infrastructure and integrations (e.g., Customer.io, Rudderstack), with support from data and engineering
→Build campaign calendars and reporting dashboards to communicate performance and insights
→Assist in lifecycle campaign planning for internal clinician-patient messaging (you won’t own this channel, but you’ll support it structurally)

Requirements

~1 min read

7+ years of experience in healthcare lifecycle/CRM marketing, ideally in a telehealth, or patient-facing environment; must have b2b experience, as well
Strong experience managing SMS, with a focus on automation, personalization, and funnel conversion, and understanding of behavioral triggers, conditional logic, and segmentation best practices
Analytical mindset: comfortable building reports and interpreting CRM performance data
Experience collaborating cross-functionally with compliance, product, data, and operations teams
Strong copy instincts and ability to translate patient psychology into empathetic, action-driving messaging
Mission-aligned and excited to help destigmatize addiction treatment

What We Offer

~2 min read

✓Remote work anywhere in the United States

✓Competitive medical, vision, and health insurance (many plans are fully covered for the employee!)

✓Start with 20 days (4 weeks) of PTO, increasing to 5 weeks after 2 years and 6 weeks after 5 years of tenure

✓10 company holidays

✓Work From Home Stipend

✓401k Contribution Platform

✓Additional benefits offered through our benefits provider such as life insurance, short and long term disability, financial wellness, virtual primary care, among others!

✓We set compensation based on the level and skills required for the role. We value pay transparency and equity, and are committed to fair pay. In order to prevent pay disparities and reduce time spent in negotiations, we take a “first and best” offer approach: this means we’re not holding any compensation back from our candidates, and you can feel confident that our pay is fair and does not vary based on the strength of someone’s negotiation skills.

✓Compensation is dynamic at Ophelia: as long as the company performs well and meets our targets, there will be opportunities for increased compensation annually. We’re happy to discuss this approach and our bands if you have questions during the interview process.