Email Marketing Manager

Email Marketing 

• Define, implement, and execute email marketing strategy to drive business results as measured by ROAS, ROI analysis, and goals 
• Manage email campaign scheduling, setup, and testing 
• Maintain email marketing and partner email calendar to ensure organizational alignment and timely email deployments 

• Oversee SMS marketing efforts, including scheduling, execution, and growth of the program 
• Develop monthly email content calendars to align with retail and promotional calendars 
• Manage outside agencies to devise key strategies to support brand/retail goals, ensure KPI metrics are achieved and promoted according to brand standards 
• Monitor, analyze, and report on performance, providing recommendations and data to brand teams and management 
• Ensure all campaigns are optimized and tested to achieve the best results 

• Provide input around campaign planning based on results of previous campaigns 
• Create channel-specific strategies (brand email, trigger email, SMS, CRM segmentation)  
• Liaise with creative team on strategy and creative asset development for all emails 

Qualification for Email Marketing Manager:

• Experience in Shopify & Klaviyo preferred 
• Experience with email/content creation and analytics  
• Extremely detail oriented 

• Ability to adapt to changing deadlines and creative direction 
• Entrepreneurial spirit & true interest in digital marketing 
• Bachelor’s Degree 
• At least 5 years of experience in email marketing 
• Intermediate level in Microsoft Excel, with proficiency in rest of Microsoft Office Suite    

• Metric driven, logical, creative and curious 
• Strong project management & organizational skills 
• Ready to learn, grow, multi-task, and adapt in a fast-paced environment