Product Manager

1. Job Title

Product Manager

2. Role Summary

The Product Manager is responsible for the development, implementation and monitoring of the marketing and operational strategy for the products within their remit (retail and/or hospital), reporting to the Marketing & Sales Department.

She/He operates with a high level of autonomy within their scope, in a cross-functional and agile environment, and contributes directly to the performance, access and value optimisation of medicines intended for the management of rare diseases.

3. Context

Orphalan is a pharmaceutical company specialised in rare diseases and orphan medicines, operating in niche markets with high medical, regulatory and operational stakes.

Within this context, the Product Manager role is positioned between a junior and a senior profile: it involves strong operational and strategic responsibility, without direct people management.

4. Key Responsibilities

4.1. General Framework and Compliance

In the performance of their duties, the Product Manager commits to:

Promoting products in an ethical, balanced and compliant manner, in accordance with the SmPC, good use principles (HAS) and the French Charter for Promotional Information and Pharmaceutical Prospecting;

Complying with all applicable ethical and regulatory rules in France, in particular those related to transparency of links with healthcare professionals and anti-corruption regulations;

Being trained in applicable internal procedures (global and local SOPs), fully understanding them and applying them rigorously.

4.2. Market Analysis and Product Strategy

Analyse market dynamics, the competitive environment and regulatory developments;

Contribute to defining product positioning and marketing strategy;

Participate in the development of the annual marketing plan and its operational rollout;

Identify development opportunities (segments, services, marketing levers).

 

4.3. Operational Deployment of the Marketing Strategy

Translate marketing strategy into concrete and measurable action plans;

Develop and manage marketing campaigns, both promotional and non-promotional;

Design and optimise marketing tools for the field force;

Coordinate external agencies and service providers (briefings, follow-up, validations);

Contribute to the organisation of congresses, symposiums, seminars, national meetings and scientific events;

Participate in the development of value-added services for healthcare professionals and, where relevant, for patients.

 

4.4. Field Interface and Training

Work closely with field teams and conduct regular field visits;

Collect and integrate field feedback into continuous improvement of campaigns and tools;

Contribute to sales force training (meetings, sales materials, key messages);

Ensure clear understanding and appropriate use of marketing messages and materials in the field.

 

4.5. Performance Monitoring and Steering

Analyse product performance (sales, activity indicators, marketing KPIs);

Monitor and manage the marketing budget within their scope;

Propose and implement corrective actions or optimisation initiatives;

Maintain ongoing competitive intelligence.

 

4.6. Cross-Functional Projects and Product Lifecycle

Contribute to reflections and projects related to product lifecycle management;

Participate, where applicable, in launch or relaunch mangement;

Initiate and manage internal validation pathways for promotional and educational materials;

Work closely with medical, regulatory, market access and international teams.

5. Profile and Required Skills

5.1. Education

Scientific background (Pharmacy, Life Sciences, Medicine) and/or business school with a marketing specialisation.

5.2. Experience

Proven experience in pharmaceutical marketing (approximately 3 to 5 years);

Field experience or strong exposure to sales teams is an asset;

Experience in rare diseases, hospital markets or niche markets is a plus.

5.3. Technical Skills

Strategic and operational marketing;

Data analysis and performance management;

Cross-functional project management;

Strong knowledge of the French pharmaceutical regulatory environment;

Proficiency with office and digital tools;

Professional level of English required.

 

5.4. Personal Attributes

Autonomy and strong sense of responsibility;

Customer- and field-oriented mindset;

Analytical skills and proactive attitude;

Rigour, organisation and agility;

Ability to work in a cross-functional, small-sized organisation;

Excellent interpersonal and communication skills.

6. Scope of the Position

No direct team management responsibilities;

Role as a senior individual contributor and product reference, without overall senior leadership accountability.