Paid Search Specialist

ŌURA is seeking a detail-oriented and performance-driven Paid Search Specialist to support the execution and optimization of our global paid search programs. This role is highly executional, focused on campaign setup, optimization, testing, and performance analysis across Google Ads, YouTube, and related platforms. 

You’ll work closely with Paid Media leadership, channel leads, analytics, and agency partners to ensure search programs are structured efficiently, optimized rigorously, and aligned to both performance goals and regional campaign priorities.

• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
• Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
• Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.

• Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
• Translate complex platform changes (e.g. automation shifts, broad match, PMAX, AI Overview, Discovery) into clear testing roadmaps and actionable recommendations. 

• Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
• Maintain clean, scalable account architecture that supports market growth.
• Support audience uploads, exclusions, and segmentation strategies.

• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting.
• Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality). 

• Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.
• Work closely with agency partners to ensure high-quality execution and optimization rigor.

• 2-3+ years of hands-on experience managing paid search and YouTube campaigns.
• Strong understanding of modern search account structure, keyword strategy, bidding models, and performance optimization.
• Experience running performance-focused paid search ads for omnichannel consumer brands.
• Comfort analyzing data and translating performance metrics into optimization actions.
• Detail-oriented, highly organized, and comfortable operating in-platform daily.
• Strong collaboration skills and ability to work in a fast-paced environment.

• Deep hands-on expertise within paid search, with a focus on executional excellence and optimization rigor. 
• Highly hands-on and optimization-focused.
• Critical to driving scalable customer acquisition through search platforms.
• Embedded within a global paid media team focused on measurable growth across multiple regions.