Senior Growth Marketing Manager, Commercial/Mid-Market

Our Segment Marketing team drives pipeline growth and revenue across our priority segments. We’re a collaborative, analytical, and creative team that partners closely with sales leadership and teams across marketing, sales enablement, and revenue operations to build programs that drive business impact. You’ll have a direct influence on how we grow and win in your segment. 

About the Role 

Outreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Commercial and Mid-Market segments. You'll operate at the intersection of strategy and execution—developing campaigns, shaping segment strategy, and owning field work. You'll partner directly with product marketing, the broader marketing team, and sales leadership to move strategy into action. We're an AI-native company at the forefront of revenue orchestration, and you'll help define what that looks like in your segments. 

Own Segment Strategy 

• Define and execute GTM programs for Commercial and Mid-Market segments 

• Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing 

• Align with sales leadership on segment-specific priorities and approach 

• Inform broader company segmentation and GTM strategy based on field insights 

 Define and Execute ABM Strategy 

• Build 1:1 / 1:Few account-based marketing programs for Commercial and Mid-Market segments 

• Define ABM target account lists, engagement strategies, and buying committee mapping 

• Partner with sales leadership on account selection and pipeline acceleration for key accounts 

• Design personalized buying experiences and campaigns for priority accounts 

 Drive Integrated Campaigns 

• Own campaign planning and execution across channels to drive pipeline for the assigned segment 

• Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy 

• Measure campaign performance against pipeline and revenue targets 

• Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity 

 Build and Execute Field Engagement 

• Partner with sales leadership to align field marketing priorities, programs, and execution with business objectives 

• Identify and activate field engagement opportunities that drive Commercial and Mid-Market segment growth 

• Develop and deliver segment-specific resources, insights, and support to enable field sales teams 

Requirements 

• 7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations  

• Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing 

• Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization 

• Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes 

• Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes 

• Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams 

• Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership 

Nice to Have 

• Experience operating in matrixed global organizations across multiple market units, segments, or geographies 

• Experience with enterprise campaign orchestration and personalization across multiple channels and audiences