Marketing Lead

Overview: We are seeking a highly creative and data-driven Marketing Lead to manage and grow our presence across multiple social media platforms, including Twitter, TikTok, and Instagram. The ideal candidate will excel in content creation, digital advertising, and leveraging AI tools to optimize marketing strategies. This role requires a proven ability to handle multiple accounts while maintaining a cohesive brand identity. Responsibilities: • Develop and execute a comprehensive marketing strategy across multiple social media platforms. • Create, curate, and manage engaging content tailored to diverse audiences and aligned with the brand s voice. • Plan, execute, and optimize paid advertising campaigns to drive growth and engagement. • Use AI tools and data-driven insights to measure and improve marketing performance. • Monitor and analyze key metrics to identify trends and refine strategies. • Stay up-to-date with digital marketing trends, emerging platforms, and new technologies. • Collaborate with internal teams to align marketing initiatives with broader business objectives. Qualifications: • Proven experience in digital marketing and social media management. • Strong content creation and storytelling skills. • Expertise in paid advertising campaigns across platforms such as TikTok, Instagram, and Twitter. • Proficiency with AI tools for marketing optimization and analytics. • Familiarity with social media management tools and ad platforms. • Exceptional analytical skills and ability to turn data into actionable insights. • Creative thinker with a passion for innovation and brand building. Preferred Experience: • Managing and growing multiple social media accounts for a tech or AI-focused brand. • Developing successful campaigns that incorporate AI-driven insights. • Building and engaging online communities across diverse platforms. Location: Remote Compensation: Competitive and based on experience.