Senior Copywriter

PANGAIA exists to design a future where people and planet reconnect. Through every product, story, and action, we fuse innovation, design, and purpose to create experiences that support well-being while minimizing environmental impact.

We are a global collective — one heart, many creative minds. From scientists to storytellers, we bring together diverse expertise to turn meaningful innovation into reality. We don't just create products; we redefine their role — from consumption to conscious living.

Our vision is to empower people to live intelligently, beautifully, and responsibly through purposeful design, cutting-edge innovation, and a deeply connected community.

Working closely with the Content Manager and cross-functional teams, you will create clear, engaging and persuasive editorial content that brings our brand, impact and material science stories to life.

You will play a key role in shaping our editorial voice — translating complex ideas into accessible, compelling narratives that drive brand awareness, engagement and business KPIs. You will also use data and insights to continuously refine and improve content performance.

• Maintain the lifecycle of the editorial section of our website, acting as its custodian
• Write and plan clear, engaging and persuasive copy in our defined tone of voice
• Deliver content for editorial stories, brand campaigns and special projects
• Translate complex topics into concise and impactful storytelling
• Contribute to the evolution of the editorial platform and content strategy
• Use data and KPIs to inform and improve content performance
• Brainstorm storytelling ideas that drive traffic and engagement

• 6+ years of copywriting experience (ideally in-house or at an agency)
• Experience in sustainability is essential
• Strong ability to translate sustainability, product and science topics into clear, engaging copy
• Good understanding of the digital editorial ecosystem, customer journey and performance metrics
• Experience using LLM tools to support copywriting, with the ability to guide and refine outputs in line with tone of voice
• Excellent writing and communication skills with a meticulous eye for detail
• Self-starter, able to manage multiple projects and collaborate across teams

• Ability to write with an understanding of intersectionality
• Experience writing about technical products
• Understanding of skincare