Lead Customer Marketing Manager - U.S.

Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience — one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like IKEA and Booking.com already deploying Parloa at scale. 

As Lead Customer Marketing at Parloa, your mission is to turn customer success into a strategic growth lever.

You will own and scale our global customer advocacy and engagement strategy, building a structured reference engine, elevating enterprise customer storytelling, and making customer engagement a measurable driver of expansion pipeline and Net Revenue Retention.

This role requires a commercially minded operator who combines strategic thinking with hands-on execution across Sales, Customer Engagement, Marketing, and Leadership.

• Build and scale a structured global customer advocacy and reference program that accelerates enterprise sales cycles and strengthens trust in complex deals.
• Own customer storytelling across all key touchpoints, ensuring enterprise-grade proof is embedded into website, campaigns, PR, sales enablement, and major GTM moments.
• Lead customer engagement at WAVE (Parloa’s flagship customer conference) including agenda co-creation, sourcing and preparing customer speakers, and turning event participation into measurable expansion pipeline.
• Partner closely with Sales and Customer Engagement to activate top-tier customers for references, executive relationship building, speaking engagements, and peer exchange.
• Establish scalable processes, Salesforce tracking, and clear revenue impact measurement for advocacy, engagement, and expansion influence.

• 8–12+ years of B2B SaaS marketing experience, with significant ownership of customer marketing, advocacy, or lifecycle programs.
• Proven track record of building reference engines and activating enterprise customers in sales cycles and strategic engagements.
• Experience influencing retention, upsell, or expansion revenue in enterprise environments.
• Strong executive presence with the ability to engage, influence, and build trust with senior customer stakeholders.
• Commercial mindset with the ability to connect customer engagement initiatives to measurable revenue outcomes.
• Comfort operating in a fast-scaling environment where strategy and structure must be built simultaneously.

Talent Acquisition → Hiring Manager → Technical Interview(s) → Bar Raiser

We’re at the beginning of a new era in customer experience, one where AI doesn’t just respond, but understands, reasons, and takes action. We’re building agentic AI that enterprises trust with their most important customer moments: complex questions, high volumes, real stakes. When millions of people reach out to a brand, those interactions aren’t just support tickets; they’re defining experiences. We’re here to raise the standard: making every conversation seamless, intelligent, and genuinely helpful. If you care about shaping how businesses and customers connect at scale—and want your work to matter in real, everyday moments—this is where you do it.

At Parloa, ownership isn’t a buzzword; it means being accountable for outcomes, not just tasks. We operate in a category that’s evolving fast, where the bar is high, and the problems are complex. We hire people who think in solutions, communicate with clarity, and follow through. People who are comfortable making decisions, taking responsibility, and raising the standard for themselves and those around them.

We’ve grown beyond the earliest startup phase, but we’ve kept the intensity: fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one.

Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital, we’re scaling with a clear ambition: to become the global category leader in enterprise-grade conversational AI.