Marketing Director, Healthcare Providers

PatientPoint is seeking a Marketing Director to own the strategy, planning and execution of integrated marketing programs that attract, convert and grow healthcare provider audiences. This is a strategic ownership role, not a project-execution role: you'll set the objectives, audience, budget and success metrics for every campaign you run, and success will be determined on the business outcomes those campaigns deliver, not just the assets you ship. 

You bring a working understanding of the healthcare landscape and how provider organizations make decisions, and you know how to translate that into B2B messaging that resonates with clinical, operational and executive buyers alike. You're equally comfortable architecting an ABM program for a named account list and running broad-based digital demand gen — SEM, SEO, paid and organic — to build a healthy top of funnel. When conventional channels won't reach a hard-to-find audience, you're the person who figures out what will. 

You'll manage a team of three and work daily across Customer Success, Provider Sales, Provider Ops, Product and Content & Creative. You'll be a visible, credible face of marketing to sales and ops leadership — comfortable presenting to sales regularly, not just supporting them from behind the scenes — and you'll be able to pivot quickly when priorities and quick-turn requests shift, without losing sight of the strategy underneath. 

About PatientPoint: 
PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com. 

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What We Offer: 
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.