Senior Digital Marketing Manager

➡️ Ready to own and scale the digital engine responsible for pipeline, demos, and revenue?
➡️ Excited to build and optimize a demand generation system across paid, organic, and emerging AI-driven channels?
➡️ Thrive in environments where you’re accountable for performance and expected to turn data into decisive action?
➡️ Looking to make a direct impact in a fast-growing, AI-native SaaS company where digital is a core growth driver?

As a Senior Digital Marketing Manager at PatSnap, you will own and scale the digital engine that drives pipeline across our R&D, Life Sciences, and IP verticals. This is a highly visible, high-impact individual contributor role with full accountability for digital performance spanning paid acquisition, organic growth, and the infrastructure that underpins it.
 
You will be responsible for building and optimizing a demand generation engine that consistently delivers qualified traffic, demo requests, and product-led growth. From paid search and LinkedIn campaigns to SEO, GEO, and intent-driven targeting, you will turn strategy into execution, and execution into measurable pipeline.
 
This role goes beyond campaign management. You will define how digital marketing operates at PatSnap: shaping channel strategy, owning performance targets, and ensuring our marketing data, attribution, and tech stack are built to support scale. As the owner of demand generation, you’ll operate with a high degree of autonomy, partnering closely with the Head of Marketing, content, events, and sales while setting the standard for what great digital looks like.
 
We’re looking for someone who thrives in that level of ownership - an experienced B2B SaaS marketer who can both execute at a high level and build the systems, insights, and strategy that drive sustained growth in a fast-moving, AI-native company.

This is a hybrid position in our Downtown Toronto office with the expectation to work from the office on Wednesdays. You are welcome to work out of the office more often if you wish! 

Experience marketing to R&D, Life Sciences, or IP/legal audiences.

Familiarity with platforms like 6sense, Bombora, or similar intent data tools.

Experience in a high-growth or scale-up SaaS environment.

Exposure to product-led growth (PLG) models and freemium conversion strategies.

5 weeks paid vacation

Comprehensive benefits package for you and your dependents from day one

RRSP Contribution Matching

Access to mental health support

Maternity and paternity leave

2 company-paid volunteering days

Integrity: We hold each other accountable for our actions. 

Leadership: We lead by example and inspire each other to reach for new heights. 

Openness: We are open and honest and share our ideas with care and consideration. 

Growth: We are lifelong learners who aspire to improve each day. 

Innovation: We seek out new ways to solve problems. 

Customer: Our customer is at the center of everything we do. Their success is our success.