Pattern16h ago

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Head of ABM

United States·LehiFull-time (Salary)executive

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Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern!

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OtherHead

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We need a Head of ABM to lead account-based marketing across Pattern's full product and category portfolio. This person will build and own the ABM strategy, partner deeply with our PMM, Demand Gen and Sales teams to convert our highest-value accounts, and develop the reporting infrastructure that tracks what's actually working. This is a full-time role and will work a hybrid schedule based in Lehi, UT.

Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories

Partner with multiple PMMs to develop account-specific campaign briefs, messaging, and personalized content for priority verticals

Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities

Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team

Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM-attributed pipeline

Identify signals of account engagement and flag high-intent accounts to sales for timely follow-up

Run retrospectives on campaign cycles to optimize targeting, messaging, and channel mix over time

7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing

Proven track record running ABM programs at a company with a complex, multi-product portfolio

Strong command of Salesforce and Marketo; hands-on experience with ABM platforms

Ability to build cross-functional trust with sales quickly and operate comfortably in a fast-moving environment

Data-driven mindset — comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership

Strong project management skills and the ability to run multiple campaign cycles simultaneously

Experience in ecommerce, retail tech, or marketplace software is a plus

Tiered account list is agreed with sales leadership within the first 60 days and kept current as priorities shift

At least two full ABM campaign cycles are completed and fully measured within year one

ABM-attributed pipeline is tracked and reportable at any given time, broken down by product, category, and account tier

Sales teams actively use ABM assets and flag the Head of ABM as a key marketing partner

Account penetration rates improve quarter-over-quarter in target verticals

This role sits at the intersection of strategy and execution, giving you visibility across every product line and vertical at Pattern. As the ABM program matures, there is a clear path toward leading a broader demand or revenue marketing function. You will work closely with the Head of Product Marketing, the Director of Growth Marketing, and Sales leadership — building relationships across Pattern's entire go-to-market organization.

30 days: Meet the PMM team, Sales leadership, and the Demand org. Audit existing target account lists, marketing assets, and any prior ABM efforts. Build a working understanding of the full product portfolio and category model.

60 days: Develop and socialize a tiered account list with Sales. Begin building the ABM playbook — campaign briefs, segmentation logic, and channel strategy. Stand up initial ABM reporting in Salesforce.

90 days: Launch your first ABM campaign cycle. Present strategy and early metrics to PMM and Sales leadership. ABM reporting dashboard is live and accessible.

You will work with multiple Product Marketing Managers (covering 3P, Fulfillment, SaaS, Social Commerce, and China) and be supervised by Elissa Quinby, Head of Product Marketing. You will partner closely with Jordan Pogue, Director of Growth Marketing and Operations, whose team handles paid, email, and campaign execution infrastructure. This team is data-driven and results-oriented. Ideas and input are encouraged from all members.

We are looking for individuals who are:

Game Changers — someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.

Data Fanatics — someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed — an individual who clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner expectations, and delivers results that exceed them.

Team of Doers — someone who uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, and holds themselves accountable to the team as well as to partners.

Initial phone interview with Pattern's talent acquisition team

Video interview with a hiring manager

Onsite interview with a panel of department leaders

Professional reference checks

Executive review

Offer

Discuss professional accomplishments with specific data to quantify examples

Provide insights on how you can add value and be the best addition to the team

Focus on mentioning how you would be partner obsessed at Pattern

Share experience running ABM programs or account-level reporting at a B2B company

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

- Unlimited PTO

- Paid Holidays

- Onsite Fitness Center

- Company Paid Life Insurance

- Casual Dress Code

- Competitive Pay

- Health, Vision, and Dental Insurance

- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.