Quick Summary
Key Responsibilities
Identify, onboard, and scale partnerships with top FMCG brands for co-branded digital campaigns. ● Ecosystem Expansion: Leverage and deepen brand relationships to drive multi-brand,
Technical Tools
OtherBrand
Role: Brand Alliances & Partnerships
Location: Noida
About Paytm
Paytm is India’s leading mobile payments and financial services distribution platform, and a
pioneer of the QR payments revolution. Our mission is to bring half a billion Indians into the
mainstream economy through technology, empowering both consumers and businesses at scale.
We are looking for individuals with an engineering mindset and strong analytical rigor, combined
with a curiosity to operate at the intersection of technology, marketing, and ecosystem building.
The ideal candidate understands AI-led ecosystems and can translate complex capabilities into
compelling market narrative.
Role Objective
Drive high-impact brand alliances for Paytm’s consumer platform by building strategic
partnerships with leading FMCG brands. The role focuses on unlocking co-marketing
opportunities, accelerating transaction growth, and driving user acquisition through innovative,
scalable campaigns.
You will own the full partnership lifecycle—from sourcing and deal-making to campaign execution
and performance optimization.
Key Responsibilities
● Strategic Alliances: Identify, onboard, and scale partnerships with top FMCG brands for
co-branded digital campaigns.
● Ecosystem Expansion: Leverage and deepen brand relationships to drive multi-brand,
multi-SKU integrations across geographies.
● GTM & Campaign Design: Co-create high-impact consumer propositions (cashbacks,
rewards, bundled offers) to maximize conversions and payment volume.
● End-to-End Ownership: Manage the complete partnership lifecycle—outreach,
negotiation, commercials, onboarding, execution, and post-campaign analytics.
● Growth & Optimization: Drive continuous improvement through data-led insights on CPT,
conversion, and ROI.
Ideal Candidate Profile
● Experience: 4–7 years in Brand Alliances, Partnerships, or Corporate Sales, preferably
within FMCG or digital ecosystems.
● Network: Strong relationships with marketing, brand, or digital leaders across leading
FMCG companies.
● Domain Expertise: Solid understanding of brand partnerships, co-marketing constructs,
digital payments, checkout journeys, and B2B2C growth models.
● Skillset:
○ Strong negotiation and stakeholder management
○ Storytelling and narrative building
○ Analytical, data-driven decision-making
○ Ability to bridge technology and business conversations
Location & Eligibility
Where is the job
Bangalore, India
On-site at the office
Who can apply
IN
Listing Details
- Posted
- June 10, 2026
- First seen
- June 10, 2026
- Last seen
- June 10, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 67%
- Scored at
- June 10, 2026
Signal breakdown
freshnesssource trustcontent trustemployer trust
Paytm
lever
Indian fintech company providing digital payments, financial services, and merchant solutions
View company profileExternal application · ~5 min on Paytm's site
Please let Paytm know you found this job on Jobera.
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FMCG Brand Alliances