Product Marketing Manager

PebblePost is a leading performance marketing company specializing in programmatic direct mail and CTV. Our proprietary technology leverages online and offline data to drive measurable, incremental outcomes at scale for the world’s top brands. With the ability to identify and reach nearly every U.S. household, and exclusive access to $100B+ in annual transactions and hundreds of billions of real-time intent signals, PebblePost delivers unparalleled precision, scale, and performance for marketing campaigns.

The Product Marketing Manager will help shape how PebblePost’s solutions are positioned and brought to market. You’ll sit at the intersection of product, sales, and marketing – partnering to define go-to-market strategies, develop compelling messaging and enablement materials, and translate customer insights into impactful positioning.

This is a highly collaborative and visible role, ideal for someone who thrives in fast-paced, startup environments and loves turning complex products into clear value stories that drive adoption and growth.

You will report to the Director of Product Marketing.

• Develop and refine product positioning and messaging based on customer feedback, data, and competitive insights
• Produce written materials to support GTM initiatives, product launches, marketing campaigns, and thought leadership
• Support the planning and execution of go-to-market (GTM) strategies for new products, features, and updates
• Collaborate with Product Management to ensure customer and market needs inform the roadmap and feature prioritization
• Conduct market research and competitive analysis to surface industry trends, opportunities, and points of differentiation
• Partner with Sales Enablement to build and maintain tools and materials like pitch decks, one-pagers, and battle cards
• Collaborate with Demand Generation and Content teams to support product-focused campaigns and thought leadership
• Maintain customer-facing knowledge base content, ensuring articles are accurate, up to date, and aligned with current product positioning and messaging
• Track product marketing KPIs and iterate on campaigns and messaging to improve performance
• Engage directly with customers to source testimonials, case studies, and success stories that fuel brand credibility
• Leverage product and industry data to create compelling storytelling and content

• 3+ years of product marketing experience in AdTech, MarTech or a B2B SaaS environment
• Contributed to go-to-market (GTM) launches in collaboration with Product, Sales, Customer Success, and Demand Gen teams, with exposure to launch planning and execution.
• Written content in support of sales enablement, thought leadership, campaigns and launch materials that follow product positioning and messaging
• Crafted product positioning and messaging that resonates with target personas and differentiates from competitors, resulting in materials such as pitch decks, one-pagers, website copy, or product videos
• Developed sales enablement materials such as battle cards, product demos, objection handling guides, and training sessions to improve sales efficiency and close rates
• Synthesized customer research and insights into marketing strategies, such as building segmented messaging frameworks based on persona interviews and win/loss analysis
• Collaborated with Growth, Brand, and Content teams to support demand generation programs with product-aligned messaging, landing pages, and campaign assets
• Analyzed and reported on product marketing performance, including launch KPIs, adoption metrics, and competitive trends
• Experience working at growth-stage companies that require you to be a self-directed builder who thrives on ambiguity, learns on the fly, and turns scarce resources into rapid, measurable results
• Experience with performance marketing, direct mail or CTV marketing channels