Associate Creative Director

We are looking for a strategic, globally minded Associate Creative Director to lead and scale Peloton’s creative footprint across the US and our key international markets, including the UK, Germany, and Australia. You will be the architect of campaigns that bridge the gap between global brand vision and local cultural relevance. In this role, you’ll champion high-impact creative expression, ensuring our voice remains cohesive worldwide while hitting home with every member, regardless of their geography.

You will partner closely with regional marketing leads, creative strategists, our creative voice/tone team, and cross-functional partners to deliver meaningful creative campaigns that build brand love, increase engagement, and support key business objectives across multiple markets. You’ll be responsible for translating global brand strategies into market-specific creative ideas, adapting concepts for cultural nuance and relevance, and overseeing all creative output from concept to execution.

This is an exciting opportunity for a creative leader who combines conceptual thinking with cultural empathy—someone who can craft authentic stories that connect with the diverse lives of our members around the world. This role reports directly to the Creative Director.

• Shape the development of creative campaigns across UK, Germany, and Australia, ensuring all work meets the highest creative standards and aligns with Peloton’s global brand vision
• Collaborate with global brand teams to adapt central campaigns for local markets, balancing brand consistency with cultural relevance and resonance
• Partner with international marketing, communications, and media teams to understand market dynamics, audience insights, and campaign objectives, shaping creative work that influences local impact
• Lead concepting, storytelling, and execution for integrated campaigns across paid, owned, and earned channels — including social, digital, OOH, and experiential
• Guide and mentor designers, copywriters, art directors, and other creative partners across markets. Provide thoughtful feedback, foster creative excellence, and build a sense of shared purpose and vision across teams
• Stay informed on local trends, cultural movements, and platform shifts in each region to ensure creative work remains relevant, fresh, and authentic
• Work closely with strategy, production, and media teams to ensure the creative output delivers against business goals, while remaining innovative and on brand
• A proactive approach to managing multiple projects, with the organizational skills to bring order to complex, fast-moving workflows

• Extensive experience guiding creative teams and high-stakes projects within fast-paced, high-growth environments
• Demonstrated success leading creative campaigns for international or multi-market brands
• Deep understanding of brand building, storytelling, and cultural localization
• Experience managing cross-functional teams and collaborating across time zones and cultures
• Strong portfolio showcasing conceptual thinking, campaign development, and execution across digital, social, and traditional channels
• Familiarity with tools such as Adobe Creative Suite, Figma, and other creative platforms
• Excellent communication and presentation skills, with the ability to articulate and influence ideas
• Highly organized, proactive, and adaptable — able to manage complexity with clarity
• A strong alignment with Peloton’s mission to make fitness accessible and the ability to inspire global audiences through the intersection of movement and creativity

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Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment.  If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com.

At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool. 

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

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