Senior Brand Communication Specialist - Fixed-Term Contract

Pepco is one of Europe’s leading retailers of low‑cost children’s clothing and home products. We operate in 18 countries and have more than 200 stores in Italy.

At Pepco, we offer quality products at unbeatable prices, we believe in people’s talent and growth, and we provide a dynamic, inclusive environment full of opportunities.

Join our team in Italy and discover what it means to work for a company that truly puts people at the center.

We are looking for a Senior Brand Communication Specialist to join our Marketing department.

Reporting to the Marketing Manager and cooperating with central Hub and local media and creative agencies, the Senior Brand Communication Specialist will be responsible for:

• Media campaigns: coordinates media planning and buying across all media touchpoints - online and offline – including TV and digital campaigns, coordinates campaigns adaptations, development & evaluations;
• Content and communication: ensures that communication channel online and offline (digital, social media, newsletter, influencer, website, SEO, TVC, radio, OOH) are used effectively. Oversees the development, adaptation and quality of communication materials and content across all channels;
• Influencer marketing: coordinates, implements and evaluates influencer campaigns
• Local Marketing: coordinates, implements and evaluates media mix campaigns to launch new stores in their local catchment area and create local communication to special occasions (anniversaries, round store openings);
• Monitoring and analyzing media performance to identify optimization opportunities to improve campaign effectiveness;
• CSR & PR: coordinates CSR initiatives and collaborate with the press office on corporate communications and PR activities;
• Managing day-to-day budgets across media, campaign adaptations and influencer activities;
• Occasionally supporting on Trade Marketing activities.

• Bachelor or Master’s degree in Marketing or a related field;
• 3 - 5 years (or more) of experience in a similar role;
• Knowledge of online and offline communication tools, processes & trends, especially in the Italian market;
• Knowledge of advertising industry;
• Native-level Italian and advanced English;
• Proficiency in MS office;
• Strong organizational, multitasking and management skills;
• Experience in Content management;
• Strategic and analytic thinking;
• Strong sense of ownership and proactivity.