Senior Director, Marketing Operations

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

• →Strategy & Alignment: Collaborate with the SVP of Marketing and marketing leaders to develop marketing strategy, track objectives, and improve cross-functional coordination across the organization.  Includes publishing scorecards, running QBRs, delivering on BoD requirements, and other rhythm-of-the-business cadences.
• →Pipeline Leadership & Optimization: Co-lead the Pipeline Council, track critical workstreams, and optimize both the overall lead experience and pipeline progression opportunities in close partnership with Sales Operations.
• →MarTech Innovation & Integration: Drive marketing systems integration and continuous technology innovation, establishing the long-term vision, selection, architecture, and upkeep of the global MarTech stack.
• →Automation & Lead Management: Oversee marketing automation systems, including scalable campaign execution, automated lead scoring, nurture programs, and lead routing algorithms. Collaborate cross-functionally with Sales Ops and IT to enable intent-based Sales Development lead prioritization capabilities
• →Funnel Tracking & Attribution: Partner with Sales Operations to track and optimize the lead funnel and pipeline progression; establish multi-touch attribution models to measure channel performance, ROI, and marketing's impact on revenue.
• →Account-Based Operations (MQA): Lead the strategy and implementation of a Marketing Qualified Account (MQA) mechanism in collaboration with Sales Operations to drive aligned account-based growth.
• →Budget & Financial Planning: Lead the annual budget planning process and quarterly calibrations in close alignment with marketing budget owners and Finance business partners.
• →Governance & Data Privacy: Develop, manage, and execute operational processes to ensure marketing complies with global data privacy laws while maintaining high data hygiene standards.
• →Team Leadership: Manage a team of marketing operations and analytics professionals,

• 10+ years of progressive experience in revenue, marketing, or business operations with a focus on B2B go-to-market strategies.
   
• Experience designing and operationalizing target account strategies, specifically Marketing Qualified Account (MQA) models and account scoring frameworks.
• Deep experience working cross functionally to ensure  sales-marketing alignment, pipeline velocity, and lead flow.
• Proven track record managing enterprise MarTech architectures, deep marketing systems integrations, advanced automation platforms (e.g., Marketo, Qualified, 6sense), and CRMs (e.g., Salesforce).
• Hands-on expertise with lead scoring, multi-touch attribution platforms, and end-to-end funnel analytics.
• Experience managing budgeting in an enterprise environment.
• Demonstrated capability in developing processes to comply with global data privacy laws.
• Seasoned people manager with strong project management capabilities and a track record of hiring, managing, and developing top talent.
  
  

Salary Hiring Range: 

$156,000 to $224,000 Plus Bonus 

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. 

• A company culture that empowers you to do your best work.
• Employee Resource Groups that create a sense of belonging for everyone.
• Regular company and team bonding events.
• Competitive benefits and perks.
• Global volunteering and community initiatives