Pinkoi
Pinkoi24d ago

(Sr.) Digital Performance Marketing Specialist / （資深）數位廣告投手

Taipei · TaipeiFull-timesenior
MarketingDigital Marketing SpecialistPerformance Marketer
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Quick Summary

Overview

Pinkoi, a leading online marketplace for unique and original design goods in Asia, is looking for a Digital Performance Marketing Specialist to drive scalable growth through paid channels.

Technical Tools
MarketingDigital Marketing SpecialistPerformance Marketer

Pinkoi, a leading online marketplace for unique and original design goods in Asia, is looking for a Digital Performance Marketing Specialist to drive scalable growth through paid channels.

  1. Performance Marketing & Digital Advertising
  2. Website Quality Sessions & ROAS Optimization
  3. New Buyer Acquisition (Paid Channels)
  • 負責 Meta、Google 等主要數位廣告渠道的策略規劃與執行，推動流量、營收與新客成長
  • 獨立分析廣告成效（ROAS、CPA、CTR、Bounce Rate 等），主動發現問題並拆解根因，提出具體優化方向
  • 根據市場變化、用戶行為與數據洞察，持續優化投放策略、素材方向、頁面與預算分配，提升整體投資報酬率
  • 從單一 campaign 優化延伸至整體投放架構與流程優化（如 funnel、受眾策略、素材框架）
  • 理解行銷漏斗與使用者導向思維，並應用於受眾策略、素材與廣告設定
  • 能在主管指導下獨立負責市場或渠道，依據優先級與資源限制做出有效決策，確保目標達成
  • 具備使用者行為分析能力，能精準定義與擴展目標受眾，優化整體廣告架構與策略
  • 在不確定性中提出假設，規劃並執行 A/B testing（素材、受眾、出價、落地頁等），並將結果轉化為可複製的策略或 SOP，持續優化投放成效
  • 與跨部門團隊（品類企劃、設計師、工程團隊、數據分析等）合作，優化素材、落地頁面與轉換流程，推進商業目標
  • 協助對齊 marketing 與 business goals（新客、GMV、品類策略），並即時調整策略與預算配置
  • 主動整理成功與失敗案例，優化工作方式並分享團隊知識
  • 持續關注產業趨勢，主動學習並應用於實務
  • 2 年以上數位廣告 / 成效行銷（Meta、Google 為主） / 電商產業相關經驗
  • 具備獨立操作與優化廣告帳戶的能力，熟悉廣告指標（ROAS、CPA、CTR 等）並能進行深入分析
  • 具備問題拆解能力，能從數據中找出 actionable insights，持續優化決策品質
  • 熟悉線上和手機應用程式購物流程
  • 主動積極，具備 ownership 與成長思維
  • 具備英文書寫閱讀能力為佳
  • 熟悉 GA4 / App tracking / attribution tools
  • 有跨部門合作經驗（品類企劃、設計、產品、數據）
  • 具備跨境電商知識，及理解不同商業模式的差別，能夠洞悉產業趨勢和國際情勢並做出行銷判斷
  • 曾在新創環境工作，樂於接受挑戰及分享自身見解
  • 熟悉 Pinkoi 品牌與設計選品市場

    • Listing Details

    Posted
    April 2, 2026
    First seen
    April 2, 2026
    Last seen
    April 27, 2026

    Posting Health

    Days active
    24
    Repost count
    0
    Trust Level
    29%
    Scored at
    April 27, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Apply for this position
    Pinkoi
    Pinkoi
    lever
    Employees
    125
    Founded
    2011
    Domain
    pinkoi.com
    Jobs
    View 6 jobs
    View company profile

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    Pinkoi(Sr.) Digital Performance Marketing Specialist / （資深）數位廣告投手
    Apply Now