Pinkoi
Pinkoi1mo ago

(Sr.) Digital Performance Marketing Specialist / （資深）數位廣告投手

Taipei,TaipeiFull-timesenior
MarketingDigital Marketing SpecialistPerformance Marketer
6 views0 saves0 applied
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Quick Summary

Overview

Pinkoi, a leading online marketplace for unique and original design goods in Asia, is looking for a Digital Performance Marketing Specialist to drive scalable growth through paid channels.

Technical Tools
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Pinkoi, a leading online marketplace for unique and original design goods in Asia, is looking for a Digital Performance Marketing Specialist to drive scalable growth through paid channels.

  1. Performance Marketing & Digital Advertising
  2. Website Quality Sessions & ROAS Optimization
  3. New Buyer Acquisition (Paid Channels)
  • 負責 Meta、Google 等主要數位廣告渠道的策略規劃與執行，推動流量、營收與新客成長
  • 獨立分析廣告成效（ROAS、CPA、CTR、Bounce Rate 等），主動發現問題並拆解根因，提出具體優化方向
  • 根據市場變化、用戶行為與數據洞察，持續優化投放策略、素材方向、頁面與預算分配，提升整體投資報酬率
  • 從單一 campaign 優化延伸至整體投放架構與流程優化（如 funnel、受眾策略、素材框架）
  • 理解行銷漏斗與使用者導向思維，並應用於受眾策略、素材與廣告設定
  • 能在主管指導下獨立負責市場或渠道，依據優先級與資源限制做出有效決策，確保目標達成
  • 具備使用者行為分析能力，能精準定義與擴展目標受眾，優化整體廣告架構與策略
  • 在不確定性中提出假設，規劃並執行 A/B testing（素材、受眾、出價、落地頁等），並將結果轉化為可複製的策略或 SOP，持續優化投放成效
  • 與跨部門團隊（品類企劃、設計師、工程團隊、數據分析等）合作，優化素材、落地頁面與轉換流程，推進商業目標
  • 協助對齊 marketing 與 business goals（新客、GMV、品類策略），並即時調整策略與預算配置
  • 主動整理成功與失敗案例，優化工作方式並分享團隊知識
  • 持續關注產業趨勢，主動學習並應用於實務
  • 2 年以上數位廣告 / 成效行銷（Meta、Google 為主） / 電商產業相關經驗
  • 具備獨立操作與優化廣告帳戶的能力，熟悉廣告指標（ROAS、CPA、CTR 等）並能進行深入分析
  • 具備問題拆解能力，能從數據中找出 actionable insights，持續優化決策品質
  • 熟悉線上和手機應用程式購物流程
  • 主動積極，具備 ownership 與成長思維
  • 具備英文書寫閱讀能力為佳
  • 熟悉 GA4 / App tracking / attribution tools
  • 有跨部門合作經驗（品類企劃、設計、產品、數據）
  • 具備跨境電商知識，及理解不同商業模式的差別，能夠洞悉產業趨勢和國際情勢並做出行銷判斷
  • 曾在新創環境工作，樂於接受挑戰及分享自身見解
  • 熟悉 Pinkoi 品牌與設計選品市場

    • Location & Eligibility

    Where is the job
    Taipei
    On-site at the office
    Who can apply
    Same as job location
    Listed under
    Worldwide

    Listing Details

    Posted
    April 2, 2026
    First seen
    April 2, 2026
    Last seen
    May 14, 2026

    Posting Health

    Days active
    42
    Repost count
    0
    Trust Level
    29%
    Scored at
    May 14, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Apply for this position
    Pinkoi
    Pinkoi
    lever
    Employees
    125
    Founded
    2011
    Domain
    pinkoi.com
    Jobs
    View 3 jobs
    View company profile

    2 other jobs at Pinkoi

    View all →

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    Pinkoi(Sr.) Digital Performance Marketing Specialist / （資深）數位廣告投手
    Apply Now