ABM & Field Marketing Manager

At Pipe17, our values aren’t just words on a wall. They’re how we operate every day.

We are a high-performance team built around ownership, urgency, curiosity, and a strong bias for action.

We set bold goals, hold ourselves accountable, and move fast to solve customer problems. Every team member owns their decisions and drives outcomes. No one waits for permission.

We operate with urgency, but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work.

• →Partner with Sales to design and execute 1:many and 1:few ABM programs targeting priority accounts
• →Create personalized, multi-touch campaigns across events, content, direct mail, and digital
• →Support account expansion and deal acceleration through tailored field and ABM initiatives

• Own end-to-end planning and execution of field marketing programs, including trade shows, hosted events, executive dinners, roadshows, and virtual events
• Develop regional and vertical-specific programs aligned to sales priorities
• Manage event logistics, vendors, budgets, and post-event follow-up
• Measure event ROI and influence on pipeline and revenue

• Own co-marketing programs with Pipe17 partners, including joint events, webinars, sponsorships, and campaigns
• Coordinate messaging, execution, and lead sharing with partner teams
• Support partner-led pipeline generation and field enablement

• Work closely with Sales, Partnerships, Product Marketing, and RevOps to align programs with go-to-market strategy
• Ensure consistent messaging and positioning across all field and partner activities
• Provide feedback from the field to inform product and messaging decisions

• Track program performance, pipeline impact, and ROI
• Build clear reporting for leadership on what’s working and where to invest
• Continuously test, optimize, and scale successful programs

• 4–7 years of experience in B2B/ABM & field marketing, event marketing, or demand generation (SaaS preferred)
• Proven experience owning events and field programs from strategy through execution
• Strong understanding of ABM principles and hands-on experience running ABM campaigns
• Experience working closely with Sales and Partnerships to drive pipeline
• Highly organized, detail-oriented, and comfortable managing multiple programs at once
• Data-driven mindset with the ability to measure and communicate impact
  Willingness to travel for events (approximately 20–30%)

• Experience marketing to commerce, retail, logistics, or supply chain audiences
• Experience with marketing automation, CRM, and ABM tools
• Startup or high-growth company experience

Pipe17 is the AI-native Enterprise Order Operations Platform for brands and 3PLs. We replace the fragmented stack of iPaaS, middleware, and legacy OMS with one unified operational layer that manages orders, inventory, products, fulfillment, and exceptions across every channel and partner.

With 300+ managed connectors, AI-powered workflows, and an industry-first MCP Server for agentic commerce, Pipe17 lets brands go live in weeks, scale into new channels in days, and run post-checkout operations without developer dependency or systems integrators.

Our customers reduce operational costs by up to 85%, cut fulfillment errors by 99%, and launch new channels in days instead of months. Pipe17 is trusted by enterprise brands including Estée Lauder, Allbirds, e.l.f. Beauty, Made In Cookware, Wyze, Olly, Black Rifle Coffee Company, and Dude Wipes, as well as leading 3PLs including Ryder, FedEx, and Barrett Distribution.

Pipe17 is a venture-funded software company headquartered in Seattle, WA with a significant presence in the San Francisco Bay Area. The company is backed by GLP Capital Partners, a leading investor in ecommerce logistics, and recently announced its Series A funding to accelerate growth and category leadership.