Pipedrive14d ago

Principal Marketing Analyst

Estonia·TallinnFull Timelead

Data AnalystMarketing AnalystDataData & AI

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Overview

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010,

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Data AnalystMarketing AnalystDataData & AI

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data, and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.

As a Principal Marketing Analyst, you will lead the development of a high-impact analytics engine that transforms data into actionable insights to drive scalable growth. You’ll define and execute a data-first strategy that connects marketing performance with core business outcomes, enabling continuous optimization across channels and customer segments. Operating at the intersection of data science, marketing, and business strategy, you will translate complex datasets into predictive models and clear recommendations, establish robust measurement frameworks, and partner closely with Marketing, Product, Finance, and Data teams to maximize ROI and accelerate revenue growth. If you bring a strong track record of leveraging analytics to influence strategy, excel at turning insights into action, and thrive in a cross-functional environment, we’d love to hear from you!

Support marketing channel leads (e.g., Paid Search, CRM, SEO) in understanding and improving individual channel performance through deep-dive analysis and recommendations

Develop statistical models to guide audience segmentation and lifecycle strategy

Design and execute sophisticated experimentation frameworks, including incrementality testing, to validate marketing hypotheses

Build and maintain scalable data models using dbt and SQL to ensure a clean, reliable, and performant marketing data layer

Translate complex data findings into strategic narratives and automated dashboards that empower marketing teams to self-serve and to make data-driven decisions

Collaborate with Data Engineering and Marketing Technology to influence the roadmap for the marketing data stack and ensure tracking integrity across the funnel

7+ years of experience in a similar role

Expertise in one core marketing domain, either Acquisition (Paid Search, Social, SEO) or Retention (CRM, Lifecycle, Churn)

Experience in marketing budget optimization, including attribution modeling, MMM, and incrementality testing

Proficiency in building models to tackle business problems, such as LTV modeling, multi-touch attribution, or predictive scoring

Experience with Python or R for advanced statistical analysis

Expertise in building insightful data visualisations to enable self-serve, with experience in Tableau or similar

Ability to simplify complex technical concepts for non-technical marketing partners and senior leadership

Experience working within a high-growth SaaS or digital business with an understanding of unit economics (CAC, LTV, Payback)

Strong data modeling skills using SQL, ideally with dbt in a modern data stack

Experience mentoring or managing junior to mid-level analysts in a fast-paced environment

People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome

Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change

We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even paternal leave—because we take care of ourselves and our people

Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability

Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work

Based on this role's access to certain data, Pipedrive might conduct a pre-employment background investigation in conjunction with your application for employment with our company. Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment.

Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.

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