Plexus18mo ago

Growth Marketing Manager

Melbourne · MelbourneFull-timemid

MarketingGrowth Marketing Manager

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Quick Summary

Overview

Who We Are Plexus is on a mission to create the Future of the Law. We're a global leader in legal automation, trusted by over 200 of the world's leading companies — General Motors, L'Oréal, Coca-Cola,

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MarketingGrowth Marketing Manager

Who We Are

Plexus is on a mission to create the Future of the Law. We're a global leader in legal automation, trusted by over 200 of the world's leading companies — General Motors, L'Oréal, Coca-Cola, Unilever, NAB, and Woolworths among them.

We've been profiled as a case study in disruption by Harvard Business Review and INSEAD. The Financial Times named us one of the top companies reshaping professional services worldwide. We're growing fast, and we're not slowing down.

Plexus people are relentlessly curious and hell-bent on challenging the status quo. We set the bar high, focus on outcomes, and remove anything that gets in the way of great results.

The Role

This is not a brand role. It's not a coordination role. It's a hands-on, performance-first growth position at the centre of our FY26/27 strategy.

You will own demand generation end-to-end — designing and executing AI-enhanced programs that drive measurable pipeline growth. You'll work in close partnership with Sales and our SDR team, and you'll be held accountable to real revenue outcomes.

If you want a maintenance role, this isn't it. If you want ownership and impact, read on.

Demand generation programs across paid, organic, and lifecycle channels

Marketing-sourced pipeline growth — you own the number

MQL → SQL conversion and funnel velocity

AI-enabled marketing workflows that create leverage across the funnel

Attribution clarity and reporting discipline

Sales and SDR alignment — improving lead quality and acceptance rates

Own and deliver a 30% YoY increase in marketing-sourced pipeline

Implement AI-enabled improvements across the full funnel

Tighten the Marketing–Sales feedback loop and improve SQL acceptance

Build a repeatable experimentation cadence with clear hypothesis testing and learning loops

Establish a clear path to Head of Growth or Marketing Director