Area Manager - China

China·ShanghaiFull Timemid

OtherArea Manager

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Quick Summary

Overview

Responsible for achieving sales targets, improving operational quality, and building teams for multiple stores within the assigned region. As the brand ambassador in the region, drive continuous improvement of store performance and brand influence through data-driven decisions, on-site diagnosis,…

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Lead subordinate teams across different cities to complete annual, quarterly, and monthly sales targets and other key performance indicators (sell-through rate, profit margin, attachment rate/UPT, average transaction value, etc.) for each store in the region, taking overall responsibility for all goals set by the company.

Break down regional sales targets and formulate specific execution plans; monitor sales data dynamics in real time, analyze root causes of performance fluctuations, and propose and implement improvement measures.

Diagnose underperforming stores, provide improvement recommendations, develop execution plans, and conduct in-store follow‑ups to drive turnaround results.

Possess 0‑to‑1 new store opening experience – able to lead the entire process from renovation follow‑up, merchandise preparation, team recruitment & training, to launch event execution, ensuring a smooth transition to normal operations.

Ensure the store environment remains appealing, and maintain consistent visual merchandising standards through collaboration, planning, and execution.

Track accounts receivable for each store and coordinate with finance to complete settlements.

Utilize tools and resources to exceed business targets, including but not limited to the team’s annual performance goals.

Build, train, and manage the regional sales team, establish assessment standards, and supervise their implementation.

Coach subordinate staff to enhance their product understanding and various professional skills.

Act as the brand ambassador in the region, demonstrating professional etiquette through integrity, honesty, and respect for others.

Foster an inspiring environment that encourages engagement and learning, enabling people to reach their full potential and helping others grow into leaders. Develop effective succession plans and hold career path conversations with high‑potential employees to build an internal talent pipeline.

Hold the team accountable for exceeding both business and personal goals through immediate, ongoing feedback and performance improvement plans when needed.

Take a proactive approach to self‑development and actively give/receive feedback through one‑on‑one coaching.

Put the team’s interests above personal needs, building partnerships at all levels.

Establish a positive sales culture focused on converting walk‑in customers into repeat customers and building long‑term relationships.

Create an environment where service excellence is the top priority through training, one‑on‑one coaching, role‑modeling proper sales behaviors, and personal attention to top‑tier customers.

Understand and participate in the maintenance of top‑tier customers.

Invest in the team and yourself to ensure genuine passion and respect for the brand at all times.

Ensure the store environment remains attractive and provides an inspiring shopping experience through brand presentation (as articulated in our values).

Maintain relationships with malls/property owners, including marketing event negotiations, resource acquisition, and financial settlements.

Build strong, collaborative relationships with business partners (cooperating malls, property management teams).

Continuously and periodically complete surrounding market data research and collection, monitor changes in mall business dynamics.

Collaborate with cross‑functional teams to ensure seamless execution of sales plans.

Education & Experience

Associate degree or above (Business Administration, Marketing majors preferred), 2‑3+ years of experience as a retail area manager or supervisor.

Note for experienced store managers

If you have 3‑5 years of experience managing a large store (1,000+ sqm), love being on the store floor and frontline retail, and aspire to grow into regional management – you are very welcome to apply.

Core Capabilities