Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.
Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design—while ensuring our supply chain and labor practices remain ethical, responsible, and transparent.
In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.
PopSockets is a global leader in phone accessories, known for combining functional design with expressive style. As we continue to scale our e-commerce engine, we’re doubling down on what drives growth: high-performing creative.
We operate on a simple formula: Visitors × Conversion Rate × Average Order Value
This role directly impacts the first two levers—bringing in qualified traffic and converting it through performance-driven creative.
We’re hiring a Creative Strategist to own and scale the creative engine behind our paid media.
This is not a design role. This is the performance side of creative.
You’ll turn data into direction—deciding what gets tested, what gets cut, and what gets scaled. You’ll operate like a scientist in a space typically driven by intuition, building systems that consistently produce winning ads across Meta, TikTok, and emerging platforms.
If you think in hook rate, CTR, and ROAS—not aesthetics, you’ll fit right in.
Ship 80+ new ad concepts per month, structured across a hook × angle × format testing matrix
Translate performance data (hook rate, hold rate, thumbstop, CTR, ROAS) into clear, executable briefs
Run weekly winner/loser post-mortems and maintain a living creative insights library
Own variant strategy: iteration velocity, formats (UGC, static, motion, carousel), and scaling decisions
Partner closely with Paid Media to align on spend, scaling thresholds, and fatigue signals
Collaborate with Creator/Affiliate teams to turn top-performing content into Spark Ads and whitelisted campaigns
Brief editors and creators for fast, high-quality execution (1–2 rounds max)
Share performance insights with Brand, Organic, and Influencer teams to improve cross-channel output
Report weekly on creative performance, insights, and testing roadmap
Use AI tools to accelerate concepting, analysis, and workflow efficiency
Support forecasting and financial planning through creative performance insights
A consistent pipeline of winning creatives that scale profitably
Clear systems for testing, iteration, and creative decision-making
Strong alignment between creative output and media spend
Tangible contribution toward doubling the business within 3 years
4+ years in a creative strategy / performance creative role at a DTC brand, agency, or creator studio
Proven ownership of ad creative for real accounts (portfolio required—concepts you ideated)
Deep fluency in Meta Ads Manager and TikTok Ads Manager
Strong understanding of creative metrics (hook rate, CTR, CVR, ROAS)
Experience writing high-quality briefs for UGC creators and editors
Comfortable pulling and analyzing performance data independently
Familiar with Spark Ads and content whitelisting workflows
Excellent written communication (briefs, post-mortems, insights)
Highly collaborative, with the ability to influence cross-functional teams
Curious and proactive with AI tools (e.g., Claude, Vercel, Supabase)
Experience at a scaled DTC brand with mature paid media programs
TikTok Shop creative experience
Exposure to platforms like AppLovin, YouTube, Snapchat, or Pinterest
Experience with creative analytics tools (e.g., Motion, Atria)
Background in media buying before transitioning into creative strategy
Comfort with rapid experimentation and high creative volume environments
You’re not just creative—you’re methodical.
You:
Obsess over the first 3 seconds of every ad
Believe volume + signal beats polish
Have a repeatable framework for generating and testing ideas
Can ship fast without sacrificing clarity or direction
Thrive in ambiguity and move without waiting for perfect information
Use data before writing briefs—not after
You understand that creative is the primary driver of performance, and you operate accordingly.
Direct impact on a globally recognized brand’s growth trajectory
Ownership over a high-volume, high-impact creative function
Work alongside a performance-driven, fast-moving e-commerce team
Opportunity to build systems that scale—and define how creative drives revenue
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