Ecommerce Marketing Account Director

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables that don't fit neatly into fashion or CPG. Think furniture, outdoor gear, fitness equipment, home goods, premium audio, bikes, or similar. These are considered purchases. The customer doesn't convert on the first ad — they research, compare, return to the site multiple times, and buy weeks or months later.

That purchase cycle changes the whole strategy. Measurement is harder. Creative has to earn attention across a longer window. Audience strategy has to account for where people are in the decision process, not just demographic fit. Understanding all of that and being able to explain it to a client who is watching their ROAS drop because you shifted spend up-funnel is a big part of this job.

• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• →Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to purchase cycle length and consideration-stage channel performance
• →Own the senior client relationship; QBRs need to translate multi-touch attribution complexity into decisions an operator can act on
• →Build multi-threaded relationships so no single POC departure puts the account at risk
• →Consult on full-funnel strategy: how awareness, consideration, and conversion channels interact, and where the constraint actually is
• →Coordinate paid, SEO, content, email, and creative teams around a unified account strategy
• →Manage retention and expansion; lead renewals; grow MRR
• →Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• →Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• →Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews.
• →Coach analysts and specialists; give direct feedback.

• 6+ years in marketing for high-AOV consumer goods — agency or brand side
• Understands the economics of considered purchases: longer CAC payback windows, higher LTV ceilings, and what that means for media investment decisions
• Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic — and can make the case for it in a ROAS-obsessed client environment
• Comfortable with measurement complexity: multi-touch attribution limitations, view-through attribution, and when to use MMM
• Has experience with brands where creative quality and storytelling are a competitive differentiator
• Track record of retaining and growing accounts
• Has managed clients with long sales cycles and knows how to structure reporting around leading indicators, not just last-touch conversions

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth