Paid Media Strategist

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

• →Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• →Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data-driven conclusions
• →Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
• →Help determine client benchmarking and implement optimizations to hit client KPIs in the quickest time possible
• →Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• →Keep up your education on industry topics
• →Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
• →Improve upon paid media processes and innovation of new strategies and techniques
• →Vendor management for new channels and support channels
• →Work toward developing into a senior strategist or account manager
• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• 2-3 years of digital marketing experience.1-2 years in agency setting
• Minimum 2 years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, and adjustment of paid search campaigns
• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard, Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel
• Strong Excel skills with clear understanding of advanced Excel features
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Detail-oriented and organized with strong note taking acumen
• Strong enthusiasm, passion, creativity and commitment to paid media and client work
• Entrepreneurial spirit with passion for knowledge and personal growth