Paid Social Sr. Strategist

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

• The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. He or She is also responsible for the growth of the paid advertising strategists &/or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business

• →Own strategy on 3-5 accounts OR $20k MRR minimum
• →Lead and manage paid advertising strategy and initiatives to achieve success
• →Spearhead strategic conversations with client and own the paid social client relationship
• →Tactfully direct and hold your account teams accountable while maintaining a positive environment
• →Lead and facilitate strategic decision making and pivots
• →Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments
• →Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed
• →Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts
• →Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge
• →Contribute to the development and growth of the paid advertising department where applicable
• →Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline
• →Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify
• →Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels
• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• 3-5 years of experience in paid digital advertising (paid social advertising background preferred)
• Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
• Strong attention to detail and time management skills
• Self-starter who thrives in a fast-paced environment
• Proactive, organized, and able to work autonomously
• Understanding of the online advertising industry and social media
• Client Communication & Public Speaking skills
• Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables

• Client Success Rate (hitting client goals)
• Account Growth & Retention
• Product & Strategy Development

• Account Growth & Retention (Results & Sentiment)
• Development of paid strategies for partners and department