Vice President of Marketing and Communications

The Vice President of Marketing and Communications leads a team of communications and digital specialists, public relations and marketing professionals, and external marketing/design firms that support the Planned Parenthood of Wisconsin brand internally and externally. The role integrates earned, owned, paid and organic media, sets out the overall communications strategy for public policy campaigns, organizational advertising, outreach events, and internal communications across departments. The role centers the staff, patient, and community member experience to support an overall sense of belonging to the organization. The position plays a key leadership role translating cross-functional strategic initiatives into actionable plans that create clarity, consistency, and trust across staff, board, patient, donor, partner, and supporter audiences.

• Must support the mission of Planned Parenthood of Wisconsin and be committed to a culture of collaboration and excellent customer service.
• Must have a demonstrated commitment to the values of diversity, equity, inclusion, and belonging. 
• Must show a demonstrated ability to communicate a range of topics impacting organizational brand and targeted audiences such as health care services, public health outcomes, fund development and educational programming, public policy and legal proposals and impacts.
• Must have an ability to develop organization-wide marketing and communication strategies.
• Must have demonstrated expertise in media relations, rapid response, and crisis communication.
• Experience with MS365 applications.
• Experience with project management tools/systems.
• Must have a strong understanding of the evolving dynamics of communications and narrative building.
• Must show an ability to balance multiple projects.

• Bachelor’s degree in policy, communications, journalism, political science, psychology or related field required.

• Minimum of 8–10 years of progressive communications experience, including roles in public relations, communication, marketing, and executive–level leadership.

• Experience in the fields of health care delivery and innovation, reproductive health, public health, government programs, advocacy and public policy, or litigation preferred.

• An equivalent combination of education and experience from which comparable knowledge and abilities can be acquired may be considered.

• Must have demonstrated supervisory experience.

Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position is predominantly sedentary with intermittent (15% or less of time in typical week) standing and walking.
• May require lifting and/or carrying objects weighing up to 2 pounds.

Other Physical Requirements:

• Repetitive motions of hands and wrists related to typing on a keyboard and using a mouse.

Vision and Hearing Abilities:

• Close vision
• Distinguish color
• Speaking
• Hearing

This position is generally performed in an office environment but involves interruptions. The work environment characteristics are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations, however, may be made to enable individuals with disabilities to perform said essential functions.

Other environmental and/or working conditions:

Normal noise levels

Occasional evening and/or weekend hours may be necessary.

• Create internal and external communications priorities for audiences including patients, supporters, partner organizations and donors that are informed by and aligned with agency mission and strategic goals.
• Support senior leadership by developing partnerships to inform and support PPWI projects across departments.
• Lead the development and execution of the organization-wide paid marketing strategy in alignment with PPWI’s mission and annual priorities.
• Oversee annual and quarterly planning, workflows, staffing, and resource allocation for the department.
• Establish goals that measure impact on patient acquisition, engagement, internal communication effectiveness, and brand trust.
• Ensure the department’s use of technology, digital tools, and shared systems improves collaboration and eliminates inefficiencies

• Ensure timely, transparent, and consistent internal communications that support staff stability, alignment, and trust.
• Oversee internal messages related to organizational change, cross-department updates, and leadership communications.
• Develop a plan for and oversee the strengthening feedback loops to ensure staff input informs decisions and communication improvements.
• Collaborate closely across departments to ensure integrated communication strategies.

 

• Direct the creation and implementation of multi-channel marketing campaigns to increase patient volume, awareness of new services, and digital booking success.
• Ensure PPWI’s websites, digital platforms, and patient communications reflect accurate, accessible, and up-to-date information.
• Oversee social media growth, digital advocacy, influencer partnerships, and paid advertising strategies

 

• Lead proactive and reactive media strategies to strengthen PPWI’s reputation and respond to shifts in abortion access, political landscapes, and public health issues.
• Lead communications response to crisis situations, develop crisis comms plans for the organization and oversee the execution of external communications from messengers across departments.
• Serve as a key spokesperson or oversee preparation of other executive leaders for media engagement and public speaking events.
• Oversee the staff and systems that build and maintain relationships with media outlets, partners, and coalition organizations.

 

• Build and advance PPWI’s storytelling strategy, ensuring patient-supporter stories are collected, developed, and used ethically to advance advocacy, fundraising, and public awareness.
• Oversee content development that strengthens community trust, reduces stigma, and supports PPWI’s advocacy and education initiatives.
• Provides cross-functional leadership on external relations strategies for executive office, outreach and development departments.
• Other duties as assigned
 
Any job offer will be contingent upon the results of a background investigation.