Account Executive

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries.

In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform.

We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together.

We've become aware of fraudulent messages impersonating Practice Better's recruitment team.

Please note:

• Practice Better will never ask for payment, banking details, or personal financial information at any stage of the hiring process
• All official communication comes from @practicebetter.io email addresses
• We will never ask you to purchase equipment, software, or gift cards
• We will never conduct interviews solely via text message or WhatsApp

If something feels off, trust your instincts. Verify any suspicious outreach by contacting us directly at careers@practicebetter.io before taking any action.

Thank you for helping us keep our hiring process safe and transparent.

We are looking for an Account Executive to join our growing team.

In this role you will own the full sales cycle (from pipeline generation through close) bringing our platform to the wellness practitioners, clinic owners, and health teams who need it most.

You’ll lead deep discovery conversations using a needs-based, curiosity-first approach, connecting what you learn directly to platform capabilities that improve client retention, increase revenue per practitioner, and simplify day-to-day operations for practices. You’ll manage buying cycles across clinical and operational stakeholders, often within small but growing practices deciding whether to switch platforms, while keeping your pipeline healthy, your forecasting accurate, and your handoffs clean.

You’ll join at a foundational moment for our Sales-Led Growth motion, helping shape the playbooks, processes, and patterns that define how Practice Better sells going forward. The ideal candidate is a self-directed, consultative seller who thrives when the playbook is still being built. You communicate clearly, move with purpose, and focus on solutions over perfection.

Bonus points if you've sold into health, wellness, or practitioner-led businesses; have experience in product-led or sales-assisted SaaS motions; or have built prospecting sequences and outreach approaches from scratch rather than inheriting them.

• You're energized by outbound and genuinely enjoy creating conversations from scratch
• You believe the best salespeople are the most curious people in the room
• You want to build something, not just execute on what's already proven

• You prefer a high-ACV, slow-burn enterprise motion with long sales cycles
• You need a fully documented playbook to operate confidently
• You measure yourself primarily by deal size rather than relationships built

• →Unlimited vacation, built on trust, clear expectations, and real support for taking time off
• →Company 401k program with employer-matched contributions
• →Comprehensive health and dental benefits from day 1
• →$750 annual Health & Wellness Allowance
• →$1,000 annual Learning & Development Allowance to support your growth
• →$500 annual Home Office Allowance to set up a productive remote workspace
• →Company-wide holiday closure in December
• →Regular virtual company-wide events, lunches, and team socials to stay connected

At Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results.

We believe great culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day.

We know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best.

If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values.

We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request. 

If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide.

All applications are reviewed directly by Practice Better’s internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in @practicebetter.io or @greenhouse.com.

Practice Better will never ask for payment, banking details, or personal financial information during the recruitment process. If you receive suspicious communication claiming to represent Practice Better, please contact our team at careers@practicebetter.io to verify its legitimacy.

AI in Recruitment at Practice Better
We use AI thoughtfully to take some of the repetitive work off our team’s plate: early drafts of job descriptions, first-round interview questions, and help reviewing larger applicant pools. It’s there to make the process smoother and more efficient for everyone.

What AI doesn’t do is make decisions. Every hiring decision is made by real people, using structured and consistent practices designed to reduce bias and ensure fairness.

We’re committed to using AI responsibly and reviewing our approach regularly so it stays aligned with best practices, legal guidance, and the kind of candidate experience we want to deliver.

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