Director, HCP Product Marketing

PrescriberPoint is building the AI-powered platform that transforms how healthcare professionals prescribe. Our marketplace connects HCPs with drug information, clinical resources, and prescribing tools. PrescriberAI — our AI prescribing workflow — is the next evolution, converging prior authorization, samples, and marketplace into a unified experience. We're a 15-person team shipping fast with an AI-native operating model where agents are a core part of how we work.

Reporting to our CTO and Head of Product, you're the go-to-market partner to PrescriberPoint's product leadership. You own how our products reach, convert, and retain healthcare professionals — the positioning, the channels, the launch strategy, and the adoption engine. You don't manage a marketing team. You build the GTM motion yourself, leveraging agents, an existing marketing team (creative director, email, ads, social), and whatever it takes to get products into the hands of HCPs.

You complete a product leadership triad: the Technical Product CoS owns what we build, the Director of Product Management owns how it works operationally, and you own how it reaches the market. You'll partner deeply with both of them and with the CTO on product strategy.

This is not a brand marketing role. This is not a "build a marketing department" role. This is a builder role for someone who can develop GTM strategy, execute it with their own hands, and prove that HCPs want what we're building — measured in adoption, not impressions.

• Develop the messaging framework for PrescriberAI, PA, and Marketplace — what we say, to whom, through what clinical and professional lens
• Translate product capabilities into language that resonates with HCPs — not feature lists, but workflow transformation stories
• Own competitive positioning — how we're differentiated in the PA automation and AI prescribing landscape

• Build and execute GTM plans for product launches — PrescriberAI is the immediate priority
• Own the full launch playbook: positioning, channel strategy, adoption funnel, success metrics
• Run GTM for every major product release across surface areas, partnering with product leadership on timing and scope

• Decide which channels reach HCPs and how — paid, organic, email, events, KOL networks, peer communities
• Own SEO and organic growth strategy — keyword targeting, content architecture, competitive positioning. You set the strategy; the content engine executes.
• Evaluate channel performance ruthlessly — double down on what works, kill what doesn't
• Brief the existing marketing team on strategy and measure their execution against it, or build via agents when faster

• Own activation — getting HCPs to first value moment. Partner with Product on engagement; retention and NPS are Product-owned, you support via messaging.
• Build the early adopter program for PrescriberAI — identify, recruit, and cultivate HCP champions
• Turn satisfied users into advocates — case studies, referrals, peer influence

• Maintain a live competitive landscape — who's doing what in PA automation, AI prescribing, HCP workflow tools
• Build battle cards, pitch materials, and collateral that sales uses in the field
• Feed competitive insights into product leadership to sharpen roadmap decisions

• 8+ years in product marketing, at least 3 marketing to healthcare professionals
• You've built a GTM motion for a product targeting HCPs — not just executed someone else's playbook
• Track record of growing user bases for product-led companies, measured in adoption, not just awareness
• Strong SEO and organic growth strategy experience — you can set content strategy for a publisher model
• You operate without a team under you — you build via agents, tools, and direct execution. You don't need to hire 5 people before you can ship
• AI-forward — you already use AI tools daily in your work and you're excited about agentic operations as a force multiplier
• Strong enough to be a peer to senior product leaders — you earn trust through output, not title
• You've worked in startup environments where you built the function, not inherited it

• Experience marketing AI/ML products to a skeptical professional audience
• Familiarity with prior authorization, prescribing workflows, or pharma commercial operations
• Product-led growth experience in addition to traditional marketing channels

• →Manage the marketing team — there's a creative director for that. You set strategic direction and measure results.
• →Own brand or creative — that's a separate lane. You own product-market messaging.
• →Wait for a team to be built before you produce results — agents and your own hands are your team on day one
• →Build decks instead of campaigns — strategy without execution is worthless here

Most product marketing roles sit downstream of product — you get told what shipped and write the blog post. This isn't that. You're in the room shaping how the product goes to market, partnered with the CTO, a Technical Product CoS, and a Director of PM who together are building the AI platform that changes how HCPs prescribe. You have the autonomy to set the GTM strategy, the tools (agents) to execute at startup speed, and a product that genuinely helps healthcare professionals. If you've been looking for a seat where product marketing actually matters to the outcome — where your work directly drives whether HCPs adopt — this is it.

• →We have a really good shot at improving the millions of lives and careers of HCPs, Patients, and their families (even pets!)
• →We hire adults with a Trust-first/It's All Life philosophy
• →We have some great benefits for a firm at our stage: 401(k) w/matching, all kinds of insurance (including matching HSA and pets!), commute from your kitchen, Open PTO (which leaders use!), remote stipend, yearly education budget, and working with some of the smartest yet humblest and respectful people in the business
• →We’re (objectively) way better looking than our competitors  :-)  

PrescriberPoint is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics.