CRM Lead

CRM Lead - Turkish Speaker

We are looking for a seasoned CRM Lead (Campaign, Lifecycle, Data & Loyalty) to take end-to-end ownership of our CRM ecosystem — spanning campaign strategy, customer lifecycle management, data analytics, and loyalty/gamification initiatives.

You will be responsible for designing and driving the overall CRM growth strategy, ensuring every initiative is measurable, insight-driven, and directly contributing to business outcomes.

You are someone who can think strategically, act operationally, and lead with a strong sense of ownership — without hierarchy-driven behaviors.

Key Responsibilities

• Own and lead the end-to-end CRM strategy, including campaign management, lifecycle design, and customer engagement frameworks,
• Define and execute growth-oriented CRM initiatives with a strong focus on ROI and incremental impact,
  
• Build and optimize customer segmentation models using behavioral and transactional data,
  
• Oversee multi-channel CRM operations (email, push, SMS, in-app), ensuring consistency and effectiveness,
• Design and manage loyalty and gamification strategies to drive engagement, retention, and lifetime value,
  
• Lead and develop the in-house CRM data and BI capabilities, working closely with dedicated data and BI team members to build robust analytics, dashboards, and insight generation frameworks that directly inform growth decisions,
• Act as a cross-functional driver across IT, MarCom, Design, and Affiliate teams: fostering a culture of shared outcomes while proactively challenging assumptions, pushing for higher impact, and ensuring end-to-end accountability on CRM initiatives.
  
• Analyze campaign and lifecycle performance with a critical lens: What worked? What didn’t? Why? What’s next?
• Further enhance the existing test-and-learn culture by introducing advanced experimentation and optimization approaches to continuously improve CRM performance,
• Work cross-functionally with marketing, product, and tech teams to align CRM initiatives with overall business goals,
• Take ownership of both strategy and execution, stepping into operational details when needed,
  
• Lead, mentor, or influence team members with high-impact leadership style.

Required Qualifications

• Minimum 10 years of experience in CRM, Campaign, Growth, Lifecycle Marketing domain,
• Fluent in English,
• Open communication style, organization-first approach with strong ownership and accountability,
• Proven experience managing end-to-end CRM ecosystems, with a critical approach to questioning impact and continuously improving outcomes — not limited to campaign execution,
• Strong background in CRM data analysis and Business Intelligence, with the ability to translate data into actionable strategy and business impact,
• Hands-on experience with CRM tools/platforms,
• Demonstrated success in building and scaling loyalty programs and gamification frameworks,
• Deep understanding of customer lifecycle management and personalization strategies,
• Strong analytical mindset with a clear focus on ROI, incremental impact, efficiency, and performance measurement,
• Experience in segmentation, targeting, and predictive modeling,
• Ability to balance strategic thinking with hands-on execution, and willingness to step into operational details when needed,
• Excellent stakeholder management and cross-functional collaboration skills, with the ability to drive alignment, challenge when needed, and ensure shared accountability across teams.