Senior Account Director, Patient (DTC)

Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans

Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners

Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights

Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks

Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth

Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints

Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches

Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise

Contribute to new business efforts, including pitch leadership, narrative development, and solution design

Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus

12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing

Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels

Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications

Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change

Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams

Commercial acumen with experience managing budgets, scopes, and revenue growth

Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines

Strong communication and storytelling skills, both written and verbal

Experience in digital health, CRM, or data-driven marketing is a strong asset