International Marketing Manager

United StatesUnited States·San JoseFull-Timeentry
OtherInternational Marketing
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Quick Summary

Overview

Company Overview Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT,

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Company Overview
Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

We are seeking a highly collaborative and strategically minded International Marketing Manager to help connect US-based marketing with international regions. This role will play a critical part in ensuring marketing strategies, messaging, and programs are effectively translated and executed across international markets.

This individual will operate as a cross-functional integrator, working across Audience & Portfolio Marketing, Brand & Marketing Communications, Field Marketing, and Product Marketing bring international perspective into planning and execution across a broad set of initiatives, ensuring strategies, programs, and priorities are informed by regional needs and effectively translated for in-market success. The role will also partner closely with regional teams to ensure programs are relevant, scalable, and drive adoption and utilization in-market.

This role serves as a key conduit between corporate and regional teams, shaping plans and programs with international perspective while ensuring effective translation and execution across markets.

This is an opportunity to shape how we scale marketing globally, bringing consistency, efficiency, and market insight to a growing international business.

Responsibilities

~3 min read
  • Cross-Functional Integration & Alignment
    • Partner across Audience & Portfolio Marketing, Global Brand & MarComms, Field Marketing, Product Marketing, and Marketing Operations to align strategies and execution for international markets; serve as a key connector to ensure global plans translate effectively at the regional level.
  • International Audience Campaign Development
    • Collaborate with Marketing Communications to define and support execution of audience-centric campaigns for international markets, bringing market insight to shape messaging, channel strategy, and campaign approach, including coordination with external agencies.
  • Program Leadership (International)
    • Lead and coordinate marketing programs across Product Marketing, MarCom, Field Marketing, and regional teams, ensuring initiatives are aligned, prioritized, and effectively executed for international markets.
  • Global Scaling of Programs & Tools
    • Identify opportunities to extend marketing programs, tools, and sales enablement resources across regions, adapting them for relevance while improving consistency and efficiency globally.
  • Regional Alignment & Feedback Loop
    • Serve as a key liaison between international marketing and US-based teams, ensuring campaigns and materials reflect in-market needs while enabling a structured feedback loop into central strategy and planning.
  • International Congress & Society Strategy
    • Partner with the Events team to support strategy and execution for key international congresses and societies, leveraging global messaging, standards, and assets to drive consistency, scalability, and alignment of international KOL engagement with global event priorities.
  • Regional Expertise & Portfolio Support
Provide international market perspective to support upstream and downstream Marketing and broader teams in launching and sustaining the portfolio globally, including insights on market dynamics, adoption barriers, and program needs.

 

  • International Market Acumen: Understanding of international healthcare systems, reimbursement, and market dynamics; able to translate differences into effective marketing strategies and programs
  • Strategic & Commercial Thinking: Ability to connect marketing activities to adoption, utilization, and overall business growth across diverse markets
  • Cross-Functional Leadership: Proven ability to work across Product Marketing, MarCom, Field Marketing, and regional teams to align priorities and drive execution
  • Program Management: Strong ability to manage and coordinate complex marketing programs across multiple stakeholders, ensuring alignment and timely execution
  • Audience & Campaign Expertise: Experience developing audience-centric messaging and campaigns; understanding of segmentation, positioning, and multi-channel activation
  • Campaign Localization: Ability to adapt global strategies and campaigns for regional relevance while maintaining consistency
  • Customer & Market Insight: Ability to gather and apply insights from field teams, customers, and markets to inform strategy and improve execution
  • Agency Management: Experience managing external agencies and vendors to support campaign development and execution
  • Data-Driven Mindset: Ability to analyze performance, identify trends, and optimize programs based on insights
  • Communication & Influence: Strong interpersonal and communication skills; ability to influence across a matrixed organization without direct authority
  • Bachelor’s degree, or equivalent, in marketing, business, or related field
  • 6–10 years of experience in commercial & marketing roles, preferably within medical device, healthcare, or a regulated industry
  • Experience supporting international or global marketing efforts
  • 5 years In-field experience in EMEA
  • Experience working cross-functionally across marketing disciplines
  • Ability to travel domestically and internationally (~30%)
  • Location: The ideal candidate will be based in the Bay Area
  •  

  • Experience in medical device, healthcare, or regulated industry
  • Experience working across multiple international regions or managing regional adaptations of global programs
  • Familiarity with international congresses, society engagement, and event strategy
  • Experience supporting product launches and lifecycle marketing in a global or regional context
  • Demonstrated ability to build strong relationships with regional teams, field teams, and cross-functional partners
  • Strong organizational skills and ability to manage multiple priorities in a fast-paced environment
  • High level of ownership, accountability, and attention to detail
  • Location & Eligibility

    Where is the job
    San Jose, United States
    Hybrid — some on-site time required
    Who can apply
    US

    Listing Details

    Posted
    April 24, 2026
    First seen
    April 25, 2026
    Last seen
    May 6, 2026

    Posting Health

    Days active
    11
    Repost count
    0
    Trust Level
    38%
    Scored at
    May 7, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Procept Biorobotics

    PROCEPT BioRobotics is a leading surgical robotics company focused on advancing urological care with groundbreaking solutions like the HYDROS Robotic System for Aquablation therapy.

    Employees
    750
    Founded
    2007
    View company profile
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    Procept BioroboticsInternational Marketing Manager