Sr. Lifecycle Marketing Specialist

United States·San FranciscoFull-Time Employeesenior

MarketingLifecycle Marketing Specialist

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Quick Summary

Overview

Your role in our mission We’re seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel marketing campaigns.

Technical Tools

marketoab-testingfintech

Your role in our mission

We’re seeking an experienced professional to join our Lifecycle Marketing team. Reporting to the Director of Acquisition Marketing, the Senior Lifecycle Marketing Specialist is responsible for both the management and execution of multi-channel marketing campaigns.

The ideal candidate has lifecycle marketing experience, managing and executing email, push, in-app and in-account messaging campaigns using a modern marketing automation platform. This is a great opportunity for someone who has a customer-first mindset and is seeking to grow in a fast-paced and challenging environment, in a position that directly impacts Prosper’s bottom line.

Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar.

Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes.

Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized.

Collaborate directly with marketing analytics, product analytics, and the marketing team to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements.

Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies.

Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary.

Monitor campaign send counts and performance.

Provide insight and subject matter expertise.

5+ years of experience in lifecycle marketing with hands-on campaign execution. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered.

Bachelor's degree

Experience in email, push notifications, in-app and in-account messaging strongly preferred.

Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, SFMC, Marketo, or similar tools that use modern DAG workflows.

Expert-level HTML/CSS for email (fluid/hybrid frameworks, dark mode) with autonomous cross-client QA and troubleshooting via Litmus or EoA.

Knowledge of A/B testing and ability to translate complex test designs into campaign journeys.

Working knowledge of API events and webhooks.

Working knowledge of lifecycle marketing best practices.

Ability to work independently with minimal supervision.

Solid understanding of JSON data structures and how to leverage them in a templating language is a plus.

Experience using event-driven patterns is a plus.

Iterable or similar journey-driven campaign execution experience is a plus.

Fintech or similarly highly-regulated industry experience is a plus.

A hybrid connection: We believe in the "best of both worlds" - a hybrid environment (2 days/week in our SF office) that balances high-touch collaboration with the flexibility of remote work

Invested in your future: A competitive salary and a 401(k) with a 5% company match to help you build long-term financial security

Holistic well-being: We provide the resources you need to thrive, from flexible time off and paid parental leave to an annual wellness allowance and comprehensive health coverage

Professional & personal growth: Take advantage of a suite of premium perks, including Udemy access, childcare assistance, pet insurance, and a bevy of additional savings through Beneplace

Recruiter Call: A brief screening to discuss your experience and initial questions

Department Interview: Deeper dive into technical skills and project alignment with the Hiring Manager or team member

Technical Interview: Live, collaborative HTML session

Team/Virtual Interview: Meet team members for collaborative discussions