Lead Associate, Market Research: Distribution Insights (Remote)

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OtherMarket Research Distribution Insights

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Overview

The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company,

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OtherMarket Research Distribution Insights

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

The Lead Associate, Market Research directs a variety of market evaluation and research projects. You will oversee projects that help create a competitive advantage for the Protective brand, and deliver consumer & financial professional insights, product design implications, qualified marketing concepts and recommendations for improvements. You are responsible for developing and implementing research strategies and methodologies, identifying research objectives, and analyzing the research findings to help the business make informed decisions.

Primary Market Research Development and Execution – Leads the market research process, including providing guidance to team members and stakeholders on various research methodologies, research study design (qualitative and quantitative) and project management techniques that produce high-quality deliverables and support our ability to use research to have business impact. Directs research execution, analysis and presentation of key insights and recommendations to stakeholders. Manages a system to track participant compensation to ensure the company stays within legal and distributor guidelines.

Distribution Trends – Researches how Protective’s products are delivered across channels and how these trends impact Protective. Assesses how competitive strategies and emerging technologies influence distribution. Develops methods for obtaining and maintaining data necessary for research and determine the appropriate qualitative and quantitative techniques for analysis. Performs deep analysis of internal data sources to inform and influence business decisions. Analyzes indirect competition and evolving customer, technological, and regulatory trends.

Secondary Research – Oversees the tracking, procuring, and synthesizing of secondary research to inform key business initiatives and address the learning needs of the business. Leads the relationship with existing vendors and identify new resources to assist with market research objectives. Ensures organized and efficient access to secondary data.

Strategic Advisor – Develops relationships with key stakeholders including Product Development, Sales Distribution, New Business/Operations, and other teams. Develops learning agenda in collaboration with stakeholders and ensures alignment of learning agenda to broader strategic priorities. Listens to stakeholders, understands their research needs, and drives value for the business through research acumen.

Vendor Management – Manages current market research supplier relationships. Investigates and onboards new suppliers as needed.

Performs other duties as assigned

Do the Right Thing

Serve People

Build Trust

Aspire for Better

10+ years’ experience in market research and/or market analytics. Financial services industry experience highly considered.

Bachelor’s degree required; relevant advanced degrees, executive education, and industry designations or licenses are preferred.

Proven ability to lead team-based research projects, including managing scope, schedule and budget.

Facility with a mix of research methodologies. Demonstrated ability to identify key insights by connecting disparate information sources and to translate insights into actionable recommendations.

Proven ability to collaborate across business functions to gain trust and influence outcomes. Strong track record working with stakeholders to communicate research methods and findings.

Strong understanding of industry products, competitors, distribution channels, and marketplace dynamics.

Results-focused, high degree of accountability.

Excellent oral and written communication skills, able to communicate across all levels of the organization and be comfortable providing training and presentations.

Excellent interpersonal and relationship skills.

Highly motivated, extremely organized, and able to independently manage multiple projects.