UA Manager (Meta)

Formula spends 7-digits budget a month on Meta as the engine of a D2C subscription business in health and weight loss. We are hiring a precise, hands-on UA Manager to take day-to-day Meta operations off the Head of UA, run our automated buying flows cleanly, and grow into Meta Lead within 6–12 months as automation expands.

• A Meta UA practitioner who is genuinely interested in working with automation rather than around it, and who sees an in-house tooling team as leverage, not as a threat to their craft.

• A breadth-n-depth profile — agency or multi-product publisher backgrounds where many channels, products, and account structures have passed through your hands.

• An independent reader of performance data — you form your own view of "good vs. bad" from the numbers before someone else tells you.

• A careful operator before a clever strategist — someone whose default is to QA their own work, name things consistently, and never ship the same mistake twice.

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  Own day-to-day execution of Formula's Meta channel — campaign setup, creative uploads, budget moves, and live monitoring across our core web funnels.

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  Operate and fine-tune our automated buying processes, partnering with engineering on what the next layer of automation should cover.

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  Run the manual tests where precision matters most, and produce results that are clean enough to act on without a second pair of eyes.

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  Master our internal stack — in-house BI, Amplitude, Snowflake, Metabase — and use it to drive your own decisions on scaling, pruning, and the next set of hypotheses.

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  Take progressive ownership of the full Meta lifecycle — campaigns, budgets, hypotheses, creatives — on the path to Meta Lead within 6–12 months.

• At least 3 years of hands-on Meta Ads experience with minimum $100k spend per month focused on web acquisition funnels (web2app).

• Demonstrated attention to detail in setup, naming, tracking, links, and budgets — repeated operational mistakes are disqualifying for this role.

• Ability to ramp on an unfamiliar internal data stack within 3 months without a guided tour.

• Independent analytical judgment — you can look at performance numbers and decide what they mean before being told.

• Experience working alongside scripts, automation, or in-house buying tools rather than purely inside Ads Manager.

• Fluent Russian-speaker.

• Performance agency or multi-product publisher (apps, games, subscription) background where breadth of contexts is the norm.

• Experience on at least one of Google Ads, AppLovin, or TikTok Ads.

• Active daily use of AI tools for analysis, creative, copy, or workflow automation.

• Working English at B2+ for written internal communication.