Manager, Paid Media

IndiaRemotemid

OtherPaid Media

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Quick Summary

Key Responsibilities

Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs. Own audience strategy across the funnel, including segmentation,

Technical Tools

OtherPaid Media

Responsibilities

~2 min read

→ Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value
→Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.
→Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion
→Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.
→Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability
→Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance
→Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders
→Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts
→Articulate the investment plan and performance results in structured presentation and reporting formats
→Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements
→Build and manage a global affiliate program, designing commission models that drive incremental sales
→Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals

Requirements

~1 min read

7-12 years in Paid Media, Growth Marketing and Performance Marketing.
Full-funnl campaigns and global media strategies knowledge
Proven track record managing large-scale paid campaigns across multiple channels
Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics
Experience working with cross-functional teams with strong bias to negotiation and peer influence
Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker
Experience with Affiliate marketing
Background on DTC and B2C. Previous experience on subscription-based business models desired.
Managerial experience with remote teams
Experience on selecting and managing Media Agencies overseas
Familiarity with AI and writing tools is a bonus.