Social Media Manager

Creates, implements and oversees universitywide social media strategy and campaigns to encourage engagement and participation from internal and external audiences

• Creates, implements and manages universitywide social media programs and campaigns in accordance with university identity and communications standards
• Develops creative and forward-thinking initiatives in social networking, video sharing, web communities and other social media technologies to promote engagement with current and prospective stakeholders
• Determines social media opportunities across campuses; develops and executes strategies for both new and existing social media content production and delivery universitywide
• Meets with university departments to plan various social media program campaigns utilizing a full range of communication tools and determines the appropriate social media presence
• Creates social media content as well as a comprehensive social media strategy; creates and maintains the universitywide social media identity and ideology
• Establishes metrics and tracks social media initiatives to measure effectiveness and success, planning for continuous improvement on each campaign
• Monitors and oversees social media channels and content and manages necessary responses in a timely manner; maintains customer service levels in accordance with university standards
• Assists with the development and maintenance of social media content in collaboration with universitywide branding and marketing initiatives; establishes and maintains internal and external partnerships to facilitate collaborative social media campaigns
• Serves as a member of the Emergency Operations team and prepares and distributes crisis communications across social media channels for internal and external audiences
• Researches and maintains an inventory of sites related to the university and stays abreast of industry trends, changes and new technologies
• Monitors the departmental budget
• Supervises and develops the department staff, facilitating professional opportunities to improve individual capability and managing performance against job accountabilities, department goals and established university, campus and department policies and procedures
• Supervises and manages student employees, as necessary, to enhance their academic and professional development
• Performs other duties as assigned

• Minimum of a bachelor's degree
• Moderate amount of experience working in higher education social media management or other related experience