Outbound Lead Generator

A specialized service provider is seeking a proactive, articulate, and results-driven Virtual Assistant (VA) for Sales and Lead Generation for 3.5 hours per week. This micro-role focuses exclusively on outbound cold calling within the private school sector, designed to turn cold prospects into warm, interested leads. Operating independently with total schedule flexibility, your core mandate is to bypass gatekeepers, connect with key educational decision-makers, and spark interest in a highly valuable service. This is a pure outbound telephone sales and guidance role—there is no complex closing required. Your success is measured by your ability to create a great first impression, answer baseline questions, and direct motivated schools to our website to complete their purchase. Key Responsibilities Outbound Cold Calling: Actively call a targeted list of private schools to initiate contact. Decision-Maker Engagement: Navigate gatekeepers to speak directly with key decision-makers (e.g., Principals, Headmasters, or Bursars). Service Introduction: Confidently introduce the service, deliver a concise value proposition, and generate genuine interest. Prospect Nurturing: Follow up with previously contacted prospects who requested more time or information. Pipeline Guidance: Answer baseline questions and seamlessly guide interested decision-makers to the company website to complete their purchase. Data Logging & Feedback: Keep simple, clean notes on call outcomes and provide regular feedback to management on prospect responses. Requirements Proven experience in Cold Calling, Telesales, or Outbound Lead Generation. Exceptional verbal communication skills with a highly professional, confident, and warm telephone manner. Experience or high comfort level navigating gatekeepers and speaking with senior decision-makers (experience in the education sector is advantageous but not essential). Highly disciplined and able to work completely independently. Ability to maintain organized, clear, and simple tracking notes. Required Software Skills Google Workspace / Microsoft Office (Simple tracking via Excel or Google Sheets) Email Management (Gmail or Outlook for basic follow-ups) Comfortable using the Dial Master calling application and the Runo Call CRM system Benefits Maximum Flexibility: Choose your own working hours within the school business day. Short weekly commitment, ideal for an experienced freelance VA looking to fill a small gap in their portfolio. Straightforward workflow with clear definition of success.