Senior Product Adoption Strategist, Shopping

• →Drive Growth: Lead efforts to scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
• →Program Development: Develop and manage programs to support product adoption across Large Customer Sales (LCS) advertisers and sales teams in the United States.
• →Client Engagement: Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities. 
• →Collaborate Cross-Functionally: Partner closely with Sales, Product, Product Marketing Management (PMM), Revenue Strategy & Analytics teams,  GTM Enablement, and more in alignment to strategic goals.
• →Sales Enablement: Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
• →Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
• →Reporting and Measurement: Partner with Sales and Strategy/Ops leadership to understand progress to goal and identify steps that can be taken to accelerate outcomes.

• 5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries
• Industry Experience: A strong background in product adoption, growth, or sales strategy within the digital advertising industry.
• Cross-Functional Collaboration: Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
• Proficient in Google Suite and Salesforce.

• Client-Centric Approach: Passion for understanding client needs and delivering solutions that drive their success.
• Analytical Skills: Solid familiarity with data analysis techniques and tools such as Mode, Tableau, and Salesforce to track key metrics and outcomes.
• Project Management: Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
• AI Proficiency: Familiarity with AI tools and automation skills, including ability to leverage AI for workflow optimization and productivity.
• Communication Skills: Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.