Specialist, Direct Digital Marketing

The Specialist, Direct Digital Marketing (DDM) is responsible for the implementation and execution of omni-channel CRM strategies and programs that drive annual revenue and attendance growth for Universal Destinations & Experiences. This role will collaborate with internal and external stakeholders to execute robust contact strategies leveraging email, direct mail, mobile and other direct marketing tactics to meet, or exceed, business objectives.

• Implement and oversee the execution of email, direct mail, push, in-app, SMS and paid social campaign to deliver against business goals.
• Work with external and internal partners to implement customer lifecycle, retention, win-back, cross-sell and up-sell programs.
• Ensure proper processes, scheduling, prioritization and communications are in place for all programs.

• Oversee the creative development process in alignment with campaign objectives including but not limited to, development of project briefs, coordination of creative development and securing all stakeholder feedback and approval.

• Utilize key success metrics and result analysis to provide strategic recommendations for campaign enhancements and optimization.
• Participate in introspective by sharing campaign performance and deciphering opportunities for future campaigns.

• Aid the development of initiatives that drive growth, new capabilities, tools and continuous improvement.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

• Bachelor’s degree from a four-year college or university or equivalent demonstrated professional experience in a related field preferred (e.g. Business, Marketing, Communications.)

• 2+ years marketing experience in Travel & Hospitality preferred;
• or equivalent combination of education and experience.

• Understanding of direct marketing best practices and response optimization techniques.
• Extensive computer knowledge and proficiency in Microsoft applications
• Experience overseeing data-driven marketing strategies from concept to completion, including audience targeting, campaign development, tactical deployment and performance reporting.
• Previous experience managing marketing programs across direct channels, including email, direct mail, push, in-app, SMS and paid social.
• Experience working with cross-functional teams, agencies and other partners.
• Team player with excellent written and verbal communication and presentation skills, a proven ability to lead day-to-day relationships and successfully collaborate in a matrixed organization successfully.
• Superior project management, trafficking, and organizational skills, with high attention to detail, proven ability to prioritize multiple projects in a fast-paced, deadline-driven environment.
• Highly data-driven, an inventive problem solver, and have a high-level of accountability.
• Exceptional combination of creative and strategic thinking with hands-on execution.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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